January 2025 CPV Latest updates
The following changes can be found in CPV One (opens new window) latest version.
Facebook Cost Syncronization
The API integration in CPV Lab | CPV One contains now the option to integrate via API with Meta (Facebook) Ads.
To start using this integration you need:
- to have a PRO or above plan of your CPV tracker
- to go to Sources -> API integrations
- Select Meta (Facebook) Ads and follow the steps from there.
Offers new report - across all campaigns
A new report for Offers is now available under "LPs & Offers" Menu.
The new report is called "Offer Insights". It shows metrics as CTR, CR, ROI, Conversions, P/L, etc. The report has a filter on top of the page to filter the data in the report by date, source (affiliate network), and group.
Geo Data included in reports
The following reports have now GEO Data available to be included.
The new data about GEO information will allow to split information by Country, State, City to understand better where the most converting (or unconverting) visitors come from.
Postback Log
Under the Settings menu there is a report called "Postback Log".
This report is used for debugging and tracking Postback Calls to and from CPV Lab or CPV One.
- As Postback tracking is easy to be done with CPV Lab or CPV One, logging all the calls is also useful for debugging.
In this report we track and debug Postback calls done to send information to the traffic sources or when the tracker gets information about conversions from the affiliate networks.
- There is a filter called "Postback Type" which is used to filter the data based on the Type of the call:
- to a traffic source (like PropellerAds, MGID, RollerAds, etc)
- from an affiliate network (like Clickbank, BuyGoods, etc)
- There is a filter called "Postback Type" which is used to filter the data based on the Type of the call:
Bulk domain change for LPs and Offers
Bulk domain update for offers
Sometimes it may happen that an affiliate network will change the domain name used for their offers because of different reasons (block lists, banned domain, etc).
- When such an update to the offer domain is happening, you need to update the old domain with the new one. Now it is easy to update the old domain with a new one for multiple offers at once.
Bulk domain update for landing pages
When you have multiple landing pages and you need to change the domain for all of them, a bulk domain update functionality is what you should use.
- The Bulk Domain update for Landing Pages is available in the LPs&Offers Menu -> LP Management
Taboola - retrieve costs server to server
Taboola is sending the CPC (the realtime CPC bid of each click) in an encrypted format. A new process was added in CPV One and CPV Lab to get the CPC value for each click from Taboola when the visitor is clicking on the ad.
In this way, the data for Taboola campaigns will be even more accurate.
In order to start getting the CPC values from Taboola in your CPV One tracker, you have to:
- import Taboola from the catalog (it will get the new CPC values)
- OR update your existing traffic source with the CPC token as in the image below
Google Ads - conversion update change
Google recently announced that they will change their API starting February 5th, 2025 and that their current version (v16) will be deprecated.
To support these new changes in their API, CPV One was updated. With these new udpates the API integration between CPV One and Google Ads is ready for the upcoming updates coming February and everything will work normally:
- conversion API calls
- cost syncronization
Here is the official information from Google:
Searchable dropdowns
The dropdowns for Landing pages, Offers and campaigns are now searchable. This means that when you want to search one landing page in a list of hundreds of pages, you can type the name of the page to find it.
Very easy!
Other updates
- The Dashboard, Stats and Visitor stats reports were updated to improve the loading spead.
- The entire proces behind these pages was optimized to give a better user experience and to load the data much faster.