About CPV Lab and CPV One
Check out everything you need to know on how to use CPV marketing tracker (opens new window) !
What is CPV Lab?
- CPV Lab (opens new window) is a self-hosted marketing tracking platform used to track, test and optimize performanace marketing campaigns easily, from one place.
- Being self-hosted tracker, it means that it needs to be installed on your server and this will assure you 100% privacy of your data.
What is CPV One?
CPV One (opens new window) is a cloud hosted conversion tracker powered by CPV Lab.
Basically, by using the tracking algorithms from CPV Lab with a powerful cloud infrastructure provided by AWS, it is the best option for performant ad tracking without the technical work needed to maintain a server (we take care of the hosting for you!).
What can you do with CPV Lab and CPV One?
The CPV tracker is a performance marketing tracking platform that will track multi channel marketing campaigns in one single place.
Here are some things you can do with it:
- Track all your types of campaigns in one dashboard (organic, native, video, pop, push, banner, affiliates, emails) - you have all the metrics in on place
- You get all the metrics you need about:
- visitors (tracked by the ad tracker)
- information about the traffic and its cost (received from the traffic source)
- information about conversions/sales (received from the offer source website or affiliate network)
- Split test on the fly - you can split test different traffic sources, landing pages or offers directly from the tracker
- Optimize the traffic by sending information about conversions to the traffic source via Server-to-Server (S2S) integrations)
- Multivariate testing - use MV Lab to test multiple variations of a landing page by using one single landing page and some code.
- Bot and Proxy filtering - you can identify bot and proxy traffic.
- Redirect rules - you can redirect your traffic depending on the rules you setup (for specific countries, mobile devices, etc)
- Post iOS14 14 accurate tracking
Resume... in case you didn't read all the above
There are 2 options for a link tracker:
- CPV Lab (opens new window) - self-hosted conversion tracker, that needs to be installed on your server.
- CPV One (opens new window) - cloud-hosted conversion tracker, that can be used imediatly upon creating an account (we take care of the hosting for it)
Both CPV Lab and CPV One (opens new window) are used by affiliate marketers, media buyers, performance marketing agencies and ecommerce owners to track, test and optimize their marketing campaigns from one single place.
Some key Features
- Real Time Stats and Reports
- Bot and Proxy Traffic detection
- Unlimited Page & Offer Rotation
- Trends with Heatmaps
- GEO-Stats and Details
- API
- Complete Pixel and Postback Management
- Unlimited Ads & Creatives
- Custom Tokens
- Mobile Audience Overview
- Mobile Device Usage Data
- Controlled Internal Linking
- Integration with various Affiliate Networks and Traffic Sources
- MV Lab - the new multivariate testing tool
- Real Time Stats and Reports
- Automatic Redirect scenarios and conditions
- Cookie-less tracking
- API integrations
- Landing page protection
- Cloaking short links
- and much more!!!
Feedback appreciated!
We’re constantly developing and improving CPV Lab (opens new window) and CPV One by adding new features, many of which are requested by users. Please let us know about any features you would like to see added to CPV Lab Pro.
Fill the form here (opens new window) and ask what feature you need within the tracker.
Nothing is too crazy! 😃
Thank You!
