Campaign Stats

Navigation: Stats ➡️ Campaign Stats

  • The Campaign Stats Report in CPV Lab | CPV One shows aggregated campaign data for a specific time period, selected by you.

  • It provides a complete view of your campaign’s performance through multiple specialized reports (depeding on the campaign type used).

  • The Campaign Stats Report includes the following sections:

    • Filters and Widgets: Quickly filter by campaign and date range. View key campaign metrics through dynamic widgets that highlight performance at a glance.

    • Target Performance Report: Analyze performance grouped by data points like keyword, creative, page, or offer to identify high- and low-performing elements.

    • Ad Performance Report: See detailed performance data automatically grouped by Ads (Creatives) to understand which ad variations are converting best.

    • Landing Page Performance Report: Review data grouped by landing pages to measure and optimize your pre-sale pages' effectiveness.

    • Offer Performance Report: View and compare performance metrics across different offers used within the selected campaign.

    • Thank you performance report: view how the "thank you page" performance metrics look like

    • Overall Campaign Performance Report: Access a final overview of aggregated metrics for the entire campaign, helping you measure ROI and success at a glance.

Each section is designed to help you track, analyze, and optimize your campaigns more effectively using real-time performance data.

Stats are calculated in Real-Time using the average CPC or CPV entered on the Campaign Setup Page, and conversions are tracked using pixels, postbacks or manual SubID or IP Conversion Updates.

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Stats are used to monitor Campaigns on a regular Basis and then Reports are used to put together the “Hard” data to get Exact Spending and Profit metrics to Optimize the Campaign further and more in-depth.

A. Performance Reports

Filters and Widgets

Campaign Stats

1. Campaign

  • Choose the campaign you want to view stats for. All data displayed will be based on the selected campaign.

2. Date Range / Preset Date Ranges

  • Enter a custom date range or select a preset time interval (such as Today, Last 7 Days, Last 30 Days) to filter your campaign data easily.

Date Range

3. Edit Campaign

  • Quickly jump to the Edit Campaign page for the selected campaign if you need to adjust settings, offers, or landing pages

4. Status

  • Choose whether to display only Active or Inactive Landing Pages (LPs) and Offers.
  • You can control LP and Offer status for this campaign in the Campaign Setup Page.

Stats Status

5. Chart View

  • Select your preferred Chart View to better visualize your campaign data and trends.

Stats Chart View

6. Visitor Breakout Stats

  • A quick summary of your Visitors, based on the selected date range and the total percentage of all traffic for each Type of Visitor.
    • Total Visitors - The Total Visitors the campaign has received for the selected date range.
    • Campaign - Number of Visitors who arrived through your Campaign URL.
    • Direct - Number of Visitors who arrived on Pages directly.
    • Mobile - Number of Visitors using Mobile Devices such as smartphones or tablets.
    • Blocked - Number of Blocked Visitors based on Active Blocked Traffic Rules.

Stats Visitors Summary

7. Campaign Stats-bar

  • Displays click and revenue metrics based on the selected campaign and date range, providing a quick overview of campaign performance.

Stats Bar

Target Performance Report

The Target Performance Report in CPV Lab | CPV One allows you to analyze detailed metrics for your campaign by target, keyword, landing page, or offer.

Below are the available tools and features inside the Target Performance section:

Campaign Target Performance report

1. #Targets

  • Set a limit for the number of targets and keywords displayed in the Target Performance report to focus on your key data points.

2. Quick-View

  • Select a Quick-Stats View from this dropdown menu to quickly jump between any performance reports.

3. Only Alerts

  • Enable this option to display only targets or keywords that triggered alerts, based on the Alerts Profile assigned to the campaign.

4. Export CSV

  • Export the currently visible stats to a CSV file for further analysis.
  • Each Stats section on the Campaign Stats page includes its own Export to CSV button.

5. View Additional Stats Charts

  • View multiple charts based on your selected data.
  • Quickly identify your top-performing keywords, landing pages, and offers through visual insights available for each stats section.

6. Data Options

  • Choose from over 30 different data points to customize the Incoming Visitor Stats and display the metrics most relevant to your campaign goals.

Data Points

7. Filters

  • Drill down into your campaign data by selecting single or multiple Keywords/Targets, Landing Pages, or Offers.
  • Perfect for refining your analysis at a granular level.

8. Performance Stats and Columns

  • Drag-and-drop columns to reorder the stats layout according to your preference.
  • Click any column title to sort the data by that metric.

Video Tutorial how to customize Campaign Stats in CPV Lab | CPV One (opens new window)

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For each campaign type you'll have multiple performance reports, depending on the campaign type to filter and display data for all primary elements of your campaign: Targets/Keywords, Ads, Landing Pages and Offers.

Each section has options available to Export to CSV, View Charts and Select Data Options to View.

Below are listed some other performance reports.

Ad Performance Report

The Ad Performance Report is one of the Stats performance reports for the selected campaign.

In this report you will get the data filtered by ad/creative and see how your ads are performing.

Campaign Ad Performance report

  • you can choose the metrics you want to see in the report
  • you can group the data by the ad tokens (ad id, placement)

Landing Page Performance Report

  • The Landing Page Performance Report in CPV Lab | CPV One displays your campaign’s performance metrics grouped by landing page.
  • This report helps you quickly identify which landing pages are driving the best results, and how they interact with your offers.
  • You can group the data based on the "Campaign Data" from the Columns filter.

For example:

  • Group data by Landing Page only to see the metrics (clicks, conversions, EPC, ROI) for each individual page.
  • Group data by Landing Page + Offer to analyze the combined performance of landing pages with their associated offers — giving you deeper insights into what page-offer combinations are most effective.

(Example shown in the image below.)

Campaign Landing Page Performance report

Offer Performance Report

Similar to the Landing Page Performance report, this one will show metrics by offer.

Campaign Offer Performance report

Campaign Performance Report

Here is an overview of the entire campaign performance.

Campaign overall Performance report

B. Marking Keywords, Ads, Pages, and Offers as Active or Inactive

  • In the Campaign Stats report, you can mark Keywords/Targets, Ads, Landing Pages, and Offers as either Active or Inactive directly from the stats tables.
  • Inactive items will be visually highlighted in light blue, making them easy to identify at a glance.

How to mark elements as Active or Inactive:

  • Each row in the stats tables begins with a checkbox.
  • Select the checkboxes for the Keywords, Targets, Ads, Pages, or Offers you want to update.
  • Use the bulk action dropdown located just below the corresponding table.
  • Choose whether to mark the selected items as Active or Inactive, then click Go.

Example 1:

  • To mark specific landing pages as active or inactive, go to the Landing Page Performance Report*, select the pages, and use the dropdown to update their status.

Stats Mark Pages as Active

Example 2:

  • Mark Offers as Active/Inactive in the Offers Performance Report

Stats Offer Perfomance

C. Right-Click Contextual Menu for Quick Navigation

  • Each data table in the Campaign Stats section includes a right-click contextual menu for fast access to commonly used actions.
  • This feature is designed to help you navigate to key pages without interrupting your workflow.

Where the Contextual Menu is Available

  • The menu is available by right-clicking on the following columns:
    • Campaign Name
    • Keyword / Target
    • Page
    • Offer
    • Date / Time
    • IP Address
    • Country
    • State
    • City

Example:

Contextual Menu

How to Use the Contextual Menu

Each menu item can open the corresponding page in 2 ways:

  • Click the menu item text to open the linked page in the same browser tab
  • Click the “+” icon to open the page in a new browser tab

D. Data Points

Within each Performance Section of the Campaign Stats, you’ll have multiple data points available to view depending on the Section.

Simply Check the Data Points to View and you can then Drag-and-Drop all columns to organize the information however you wish.

List of All Available Data Points and the Details for each:

Campaign Data

Data Point Details
ID Campaign, Page or Offer ID
Page Page Name
Page URL URL of Page
Keyword/Target Keyword or Target Passed from the Traffic Source
Ad/Creative Ad Name or ID Passed from the Traffic Source or Manually entered
Extra 1 - Extra 15 Information form Traffic Source captured in the extra token fields defined on the campaign setup page
Offer Offer Name
Offer URL URL of Offer

Clicks and Conversions

Data Point Details
Views /Visitors Number of Views or Visitors
Clicks /LP Clicks Total Clicks / Clicks from Landing Page
CTR /LP CTR Click Through Rate
CPC /LP CPC Cost Per Click / Cost Per Click from Landing Page
Engage% % of Visitors who reached your set Engagement Rate
Conversions Number of Conversions / Sales
CR Conversion Rate
CPA Cost Per Action, also referred to as Cost Per
Subscribers Total Opt-Ins or Leads
SR Subscriber Rate %
CPSUB Cost Per Subscriber

Revenue Data

Data Point Details
Cost Total Cost or Ad Spend
CPV /CPC Cost Per View / Click
Revenue Total Revenue
P/L Profit / Loss
EPV /EPC Earnings Per View / Click
PPV /PPC Profit Per View / Click
eCPM Earnings Per 1000 Impressions
ROI Return on Investment
AOV Average Order Value = Revenue / Conversions

Referrers

Data Point Details
Referrer-Domain The referring domain of the visitor
Referrer-Page The referring page of the visitor
Category Referrer Category

Time & Day

Data Point Details
Day Day of the Click or Conversion
Hour Time of the Click or Conversion

Mobile Browser

Data Point Details
Browser Device Browser
Browser Version Device Browser Version
Browser Language Header The preferred language passed by visitors’ browsers
Cookie Support Does the Browser Support Cookies
3rd Party Cookies Does the Browser Support 3rd Party Cookies (such as Retargeting Cookies)
Embedded Video Does the Browser Support Embedded Video Playback
IFrames Support Does the Browser Support iFrames
Javascript Support Does the Browser Support Javascript

Content Support

Data Point Details
Click to Call Does the Device Support Click to Call
Flash Support Is Flash Supported on the Device
FLV Playback Does the Device Support FLV Video Playback
MOV Playback Does the Device Support MOV Video Playback
MP4 Playback Does the Device Support MP4 Video Playback
PDF Support Does the Device have Native PDF Support
Receive MMS Can the Device Receive MMS Messages
Receive PUSH Can the Device Receive PUSH Messages
Receive SMS Can the Device Receive SMS Messages
RSS Reader Does the Device have a Native RSS Reader

Device Info

Data Point Details
Brand Device Brand (ex. Samsung, Apple)
Data Rate Device Data Rate Speed
Device Model Device Model Number (ex. GT-I9100 or XT984)
Device Name Name of the Device (ex. Galaxy S)
Device Type The Type of Device…Computer, Phone, Tablet, SmartTV
ISP/Carrier The Internet Service Provider or Mobile Carrier (ex. Tmobile, Verizon)
Market Name The Commonly Used Name of the Device (ex. Galaxy S III)
OS Device Operating System
OS Version Device Operating System Version
Screen Resolution Device Screen Resolution
Screen Size Device Screen Size
Wifi Support Does the Device Support Wifi

Device Usage

Data Point Details
Dual Orientation Can the Display be switched from vertical to horizontal
Phone # Support Does the Device Support a Phone Number and Calls
Pointing Method Type of Pointing Method the Device uses, such as Touch, Clickwheel, etc.
QWERTY Keyboard Does the Device have a QWERTY Keyboard

Find more details in the video below:

Video Tutorial explaining Campaign Stats in CPV Lab (opens new window)

Other Stats you may also find useful:

Last Updated: 10/11/2023, 10:35:00 AM