# Campaign Stats

Navigation: Stats ➡️ Campaign Stats

# A. Page fields and details

Stats are calculated in Real-Time using the average CPC or CPV entered on the Campaign Setup Page, and conversions are tracked using pixels, postbacks or manual SubID or IP Conversion Updates.

# 1. Campaign

• Select a Campaign to View Stats.

# 2 & 3. Date Range / Preset Date Ranges

• Enter a Date Range or Select a Preset Interval to filter your data

# 4. Edit Campaign

• Jump to the Edit Campaign page for the Selected Campaign

# 5. Status

• You can select if you want to see Active Or Inactive LPs and Offers
  • On the Campaign Setup Page you can mark the LPs or Offers as Active/Inactive

# 6. Chart View

• Select your Preferred Chart View.

# 7. Visitor Breakout Stats

• A quick summary of your Visitors, based on the selected date range and the total percentage of all traffic for each Type of Visitor.
  • Total Visitors - The Total Visitors the campaign has received for the selected date range.
  • Campaign - Number of Visitors who arrived through the Campaign URL.
  • Direct - Number of Visitors who arrived on Pages directly.
  • Mobile - Number of Visitors using Mobile Devices such as Smartphones or Tablets.
  • Blocked - Number of Blocked Visitors based on Active Blocked Traffic Rules.

# 8. Campaign Stats-bar

• Click and Revenue Metrics are shown here, based on the selected campaign and date range.

# 9. # Targets

• Limits the Number of Targets and Keywords displayed in the Target Performance Section.

# 10. Quick-View

• Select a Quick-Stats View from this dropdown menu to quickly jump between any performance reports.

# 11. Only Alerts

• Check to Filter the Target Performance Stats to only Targets and Keywords that triggered Alerts based on the Alerts Profile assigned to the Campaign.

# 12. Export CSV

• Export all stats in view within the Target Performance Section to a CSV file
• There is an export to CSV button available for each section on the Stats page

# 13. View Additional Stats Charts

• Available in all Stats Performance Sections
• Click for multiple charts based on each individual Stats section to view top performing keywords, landing pages and offers.

# 14. Data Options

• Choose from over 30 Different Data Points to View in the Incoming Visitor Stats.

# 15. Filters

• Drill-Down and Select single or multiple Keywords/Targets, Pages and/or Offers.

# 16. Performance Stats and Columns

• Drag-and-Drop Column Titles to Reorder Columns and Arrange the Stats as you prefer.
• Also, click any Column Title to Sort by the selected Column.

# B. How to Mark Ads, Keywords/Targets, Pages and Offers as Inactive/Active

You have the option to mark Keywords/Targets, Ads, Pages and Offers as active or inactive directly from the Stats page. Inactive objects will be highlighted in light blue color.

Steps to mark the Keywords/Targets, Ads, Pages and Offers as Active or Inactive:

• Each row of the data tables from Stats has a checkbox as the first column.
• Select the checkboxes corresponding to the objects you want to mark as active/inactive
• Then use the action dropdown just below to the corresponding table to perform a bulk action for the selected objects
• Click Go

Example 1: Mark Pages as Active/Inactive in the Landing Page Performance Report

Example 2: Mark Offers as Active/Inactive in the Offers Performance Report

# C. Right-Click Contextual Menu for Easy Navigation to Common Options

All data tables feature a right-click menu in order to provide quick access to the most common options.

The menu is available by right-clicking on the following columns:

• Campaign Name
• Keyword/Target
• Page
• Offer
• Date/Time
• IP Address
• Country
• State
• City

The following is a contextual menu for the Keyword/Target column in Stats:

Each menu item can open the corresponding page in 2 ways:

• in the same browser tab by clicking on the menu item text
• in a new browser tab by clicking on the “+” sign from the right of the menu item

# D. Data Points

Within each Performance Section of the Campaign Stats, you’ll have multiple data points available to view depending on the Section.

Simply Check the Data Points to View and you can then Drag-and-Drop all columns to organize the information however you wish.

List of All Available Data Points and the Details for each:

Campaign Data

Data Point	Details
ID	Campaign, Page or Offer ID
Page	Page Name
Page URL	URL of Page
Keyword/Target	Keyword or Target Passed from the Traffic Source
Ad/Creative	Ad Name or ID Passed from the Traffic Source or Manually entered
Offer	Offer Name
Offer URL	URL of Offer

Clicks and Conversions

Data Point	Details
Views /Visitors	Number of Views or Visitors
Clicks /LP Clicks	Total Clicks / Clicks from Landing Page
CTR /LP CTR	Click Through Rate
CPC /LP CPC	Cost Per Click / Cost Per Click from Landing Page
Engage%	% of Visitors who reached your set Engagement Rate
Conversions	Number of Conversions / Sales
CR	Conversion Rate
CPA	Cost Per Action, also referred to as Cost Per
CPSUB	Cost Per Subscriber
Subscribers	Total Opt-Ins or Leads
SR	Subscriber Rate %

Revenue Data

Data Point	Details
Cost	Total Cost or Ad Spend
CPV /CPC	Cost Per View / Click
Revenue	Total Revenue
P/L	Profit / Loss
EPV /EPC	Earnings Per View / Click
PPV /PPC	Profit Per View / Click
eCPM	Earnings Per 1000 Impressions
ROI	Return on Investment

Referrers

Data Point	Details
Referrer-Domain	The referring domain of the visitor
Referrer-Page	The referring page of the visitor
Category	Referrer Category

Time & Day

Data Point	Details
Day	Day of the Click or Conversion
Hour	Time of the Click or Conversion

Mobile Browser

Data Point	Details
Browser Device Browser
Browser	Version Device Browser Version
Cookie Support	Does the Browser Support Cookies
3rd Party Cookies	Does the Browser Support 3rd Party Cookies (such as Retargeting Cookies)
Embedded Video	Does the Browser Support Embedded Video Playback
IFrames Support	Does the Browser Support iFrames
Javascript Support	Does the Browser Support Javascript

Content Support

Data Point	Details
Click to Call	Does the Device Support Click to Call
Flash Support	Is Flash Supported on the Device
FLV Playback	Does the Device Support FLV Video Playback
MOV Playback	Does the Device Support MOV Video Playback
MP4 Playback	Does the Device Support MP4 Video Playback
PDF Support	Does the Device have Native PDF Support
Receive MMS	Can the Device Receive MMS Messages
Receive PUSH	Can the Device Receive PUSH Messages
Receive SMS	Can the Device Receive SMS Messages
RSS Reader	Does the Device have a Native RSS Reader

Device Info

Data Point	Details
Brand Device	Brand (ex. Samsung, Apple)
Data Rate	Device Data Rate Speed
Device Model	Device Model Number (ex. GT-I9100 or XT984)
Device Name	Name of the Device (ex. Galaxy S)
Device Type	The Type of Device…Computer, Phone, Tablet, SmartTV
ISP/Carrier	The Internet Service Provider or Mobile Carrier (ex. Tmobile, Verizon)
Market Name	The Commonly Used Name of the Device (ex. Galaxy S III)
OS Device	Operating System
OS Version	Device Operating System Version
Screen Resolution	Device Screen Resolution
Screen Size	Device Screen Size
Wifi Support	Does the Device Support Wifi

Device Usage

Data Point	Details
Dual Orientation	Can the Display be switched from vertical to horizontal
Phone # Support	Does the Device Support a Phone Number and Calls
Pointing Method	Type of Pointing Method the Device uses, such as Touch, Clickwheel, etc.
QWERTY Keyboard	Does the Device have a QWERTY Keyboard

Other Stats you may also find useful:

• GEO Details
• GEO Stats
• Mobile Audience
• Campaigns Overview
• Visitor Stats
• Blocked Traffic Stats
• Update Conversions