EZMob integration in CPV One
Who is EZMob?
EZMob (opens new window) is a self-serve ad network, that enables media buyers, brands, app developers, and website owners to maximize their presence and reach their online marketing goals. They offer ad campaigns via Popunder, Push, Banner, and Native ad formats across a global publisher base.
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Step 1: Add EZMob as a traffic source in CPV One
CPV One comes with the EZMob Traffic Source pre-configures in the Traffic Sources Catalog (opens new window) pages, so in this case all you have to do is import it from the Catalog.
- Acces your CPV One account
- Navigate to the "Sources" tab and locate the option for "Traffic Sources"
- Click on the "Import from Catalog" button
- Select EZMob
- CPV One will pre-populate all the traffic source settings.
Step 2: Add an Offer Source to CPV One (optional)
If you are not utilizing an Offer from an Affiliate platform, please proceed to Step 3. To integrate an Affiliate network, navigate to the "Sources" section and select "Offer Sources." Within the "Import from catalog" feature, you will discover a selection of Affiliate networks available for integration. In the event that your specific Affiliate network is not listed, you have the option to manually define the parameters required by the affiliate platform you are using.
More info: Offer Sources
Step 3: Adding Landing Page & Offer URLs to Campaigns
Within all the Campaign Types there are a few general rules to follow to ensure CPV One is setup correctly to track your campaigns.
Link to documentation: Adding Landing Page & Offer URLs to Campaigns
Step 4: Set up your campaign in CPV One
Upon clicking the "Campaigns" tab within CPV One, you will encounter a menu providing options for creating a campaign based on your preferences. Alternatively, you can navigate to the Campaigns List and select your desired campaign from there.
In this tutorial, we will be employing a "Direct Link & Landing Page" configuration. Begin by assigning a "Name" to the campaign, and then proceed to scroll down to the section labeled "Macros & Tokens."
Choose EZMob as the designated Traffic Source for this campaign.
Keep scrolling down the page. If you have generated a Landing Page, you can input it at this stage. Under the "Offers" section, click on "Select Predefined Offer" and choose the Offer you previously created in the preceding section. The remaining parameters will be automatically populated based on the settings defined for the selected Offer.
Finally, in the "Tracking Pixel: Add Pixel to Offer Source" section, tick the option "Use Traffic Source Postback URL to mark conversions at your Traffic Source."
Save the Campaign. You should now get a Campaign URL similar to the following:
Please take note that the tracking domain used in CPV One may vary based on your campaign settings. However, the campaign URL should resemble the example provided above. You will utilize this URL when configuring your campaign in EZMob.
Step 5: Set up the campaign in EZMob
- Login to your EZMob account
- Create a new campaign by selecting the "Campaigns" menu
- Then click on “New Campaign”
- Choose the advertising format: Push / Floating Push / Calendar Push / Popunder / Native / Display
- Complete all the other fields
- When creating a new ad, On the Destination URL field, copy the Campaign URL from your campaign in CPV One and paste it as a Landing URL in EZMob ( this is your tracking link )
Finish and publish your campaign in EZMob
Once the campaign is launched, you can track it and check all the metrics in CPV One. If the setup has been done for the Postback URL, you will start seeing conversions both in CPV One and EZMob.
That's it!