Traffic Source Tokens
- Here you will find a list with the Tokens/Macros for some Traffic Sources and how we recommend to be captured in CPV Lab Pro. Feel free to change them as you need in your campaigns.
- These tokens can be captured in CPV Lab Pro as Keyword Token, Ad Token, Cost Token (only for the CPC of visitor), External ID Token (only for the unique visitor code sent by the Traffic Source) and the 10 Extra Tokens.
- It is not necessary to capture all extra tokens provided by Traffic Source in your campaigns. Capture only the ones you want to see in your Stats and Reports.
TIP
NOTE: Each Traffic Source may change their tokens from time to time. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. Please double check with your Traffic Source to make sure the tokens are still accurate.
Active Revenue DSP
- Traffic Type: Mobile, Desktop
- Ads Format: Native ads, Push, Pop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {keyword} | The keyword used | Keyword Token |
| 2 | {bid} | The cost for the click | Cost Token |
| 3 | {conversion} | The unique click ID | External ID Token |
| 4 | {banner} | Creative ID | Ad Token |
| 5 | {carrier} | ISP Carrier | Extra Token |
| 6 | {browser} | The Visitor Browser | Extra Token |
| 7 | {campaign} | Campaign ID | Extra Token |
| 8 | {source_subid} | Traffic Source ID | Extra Token |
| 9 | {state} | State Name | Extra Token |
| 10 | {os} | Operating System | Extra Token |
| 11 | {ip}} | IP | Extra Token |
| 12 | {country} | Two Letter Visitor Country | Extra Token |
| 13 | {city} | Visitor City | Extra Token |
| 14 | {zip} | Visitor ZipCode - Postal Code (if available) | Extra Token |
| 15 | {device_type} | Visitor device type | Extra Token |
| 16 | {device_brand} | Visitor device brand | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://xml.activerevenue.com/conversion?c={!tscode!}&count=1&value={!revenue!}
You can find more details on how to use Active Revenue DSP as a Traffic Source in CPV Lab Pro on the Active Revenue Use Case page.
AdMaven
- Traffic Type: Mobile
- Ads Format: Push, Popunder
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {conversion} | Unique Click ID | External ID Token |
| 2 | {bid} | Bid | Cost Token |
| 3 | {banner} | Banner | Ad Token |
| 4 | {pubfeed} | Publisher Feed Id | Extra Token |
| 5 | {keyword} | Bidded keyword | Keyword/Target Token |
| 4 | {subid} | Publisher Sub Id | Extra Token |
| 4 | {pubpoint} | Publisher Point Id | Extra Token |
| 4 | {pubzone} | Publisher Zone Id | Extra Token |
| 4 | {site_id} | Site Id | Extra Token |
| 4 | {app_id} | App Id | Extra Token |
| 4 | {query} | Query | Extra Token |
| 4 | {offer} | Offer | Extra Token |
| 4 | {campaign} | Traffic Source campaign | Extra Token |
| 4 | {state} | Traffic Source State | Extra Token |
| 4 | {country} | TS Country | Extra Token |
| 4 | {city} | TS City | Extra Token |
| 4 | {zip} | TS Zip | Extra Token |
| 4 | {os} | TS OS | Extra Token |
| 4 | {browser} | TS Brwoser | Extra Token |
| 4 | {carrier} | TS Carrier | Extra Token |
| 4 | {ip} | TS IP | Extra Token |
| 4 | {referrer} | Traffic Source referrer | Extra Token |
| 4 | {referrer_domain} | TS Referrer domain | Extra Token |
| 4 | {device_type} | TS Device type | Extra Token |
| 4 | {device_brand} | TS Device Brand | Extra Token |
| 4 | {ifa} | IFA | Extra Token |
| 4 | {ga} | Google Analytics | Extra Token |
| 4 | {aa} | Event Tracking | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://xml.ad-maven.com/conversion?id=REPLACE&c={!tscode!}&value={!revenue!}
TIP
id is your ID from this traffic source; you need to replace it with the right value.
Advertise.com
- Traffic Type: Mobile, Desktop
- Ads Format: intext, push, in-video, overlay
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | <<ADVPBTOKEN>> | Postback token | External ID Token |
| 2 | <<AFFSUB>> | Publisher unique ID | Extra Token |
| 3 | <<ECPC>> | Cost per click/impression | Cost Token |
| 4 | <<TERMS_HTML>> | The actual searched keyword/phrase of visitor | Extra Token |
| 5 | <<TERMS_HTML_KW>> | Bidded keyword | Keyword/Target Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://www.advconversion.com/ads-postback-conversiontrack/conversion/postBack.do?pbkey=UNIQUEID&pbsid={!tscode!}
TIP
UNIQUEID is your ID as Customer of this Traffic Source
AdsTerra
- Traffic Type: Mobile, Desktop
- Ads Format: Banner, Popunder, Push, Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | ##PLACEMENT_ID## | Placement id | Keyword/Target Token |
| 2 | ##SUB_ID_SHORT## | Unique sub id | External ID Token |
| 3 | ##BANNER_ID## | Cost per click/impression | Ad Token |
| 4 | ##CAMPAIGN_ID## | Campaign ID | Extra Token |
| 5 | ##CATEGORY_ALIAS## | Alias of the category | Extra Token |
| 6 | ##ZONE_ID## | Zone ID | Extra Token |
| 7 | ##BROWSER_NAME## | Browser | Extra Token |
| 8 | ##REMOTE_COUNTRY## | Country Name | Extra Token |
| 9 | ##COUNTRY_CODE## | Country Code | Extra Token |
| 10 | ##REMOTE_LANGUAGE## | Browser Language | Extra Token |
| 11 | ##USER_OS## | Operation System | Extra Token |
| 12 | ##USER_OS_VER## | OS Version | Extra Token |
| 13 | ##USER_CARRIER## | Carrier | Extra Token |
| 14 | ##ADVERTISER_ID## | Advertiser ID | Extra Token |
| 15 | ##LANDING_ID## | Landing ID | Extra Token |
| 16 | ##PUBLISHER_ID## | Publisher ID | Extra Token |
| 17 | ##CATEGORY_ALIAS## | Publisher Category | Extra Token |
| 18 | ##IAB_CATEGORY## | IAB Category | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://www.pbterra.com/name/REPLACE-WITH-YOUR-ADSTERRA-ID/at?subid_short={!tscode!}&atpay={!revenue!}
TIP
REPLACE-WITH-YOUR-ADSTERRA-ID is your ID as Customer of this Traffic Source
Advertizer
- Traffic Type: Mobile
- Ads Format:
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [[subid]] | The unique code for each visitor | External ID Token |
| 2 | [[partner_id]] | The "partner_id" from Advertizer.com | Extra Token |
S2S (Server-to-Server) Postback URL (For InText) - used as Traffic Source Pixel in CPV Lab Pro
http://postback.advertizer.com/pb.php?clickid={!tscode!}&amount={!revenue!}&advertiser_id=bbbbbbbbb&key=faaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
You can find more details on how to use Advertizer as a Traffic Source in CPV Lab Pro on the Advertizer Use Case page.
AdamoAds
- Traffic Type: Mobile, Desktop
- Ads Format: Display, Notifications, pop-under, in-video
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {ad_id} | Unique ID of the ad | Ad Token |
| 2 | {bid} | The real-time bid amount | Cost Token |
| 3 | {campaign_id} | Unique ID of the campaign | Extra Token |
| 4 | {country} | Country name of the visitor | Extra Token |
| 5 | {hostname} | Host name of the traffic source | Extra Token |
AdCash
- Traffic Type: Mobile, Desktop
- Ads Format: Display, Pop, in-app
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [advertiser] | Advertiser profile ID in Adcash system. | Extra Token |
| 2 | [ban] | Creative ID | Ad Token |
| 3 | [browser] | Visitor browser name | Extra Token |
| 4 | [campaign] | Unique ID of the campaign | Extra Token |
| 5 | [city] | Visitor city name | Extra Token |
| 6 | [clickid] | Unique ID of the click/impression (mandatory for tracking) | External ID Token |
| 7 | [connection_type] | 1 = DSL, 2 = Wi-Fi, 3 = everything else | Extra Token |
| 8 | [country] | Country code of the visitor | Extra Token |
| 9 | [device_make] | Manufacturer of visitor device | Extra Token |
| 10 | [lang] | Browser main language | Extra Token |
| 11 | [org] | ISP organization | Extra Token |
| 12 | [platform] | Platform name | Extra Token |
| 13 | [region] | Region name of the visitor | Extra Token |
| 14 | [user_timezone] | Time zone passed based on the IP of the click | Extra Token |
| 15 | [zone] | An encrypted ID of traffic source with Sub1 and Sub2 (represents zone-sub1-sub2 encrypted) | Keyword/Target Token |
| 16 | [redirection_cost] | Displays a cost-specific redirection for advertiser | Extra Token |
| 17 | [ssp] | Supply source | Extra Token |
| 18 | [device_model] | Handset Model | Extra Token |
| 19 | [currency] | Currency ISO code: USD or EUR | Extra Token |
| 20 | [redirection_cost] | Cost | Cost Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://www.imcounting.com/et/event.php?advertiser=REPLACE&id=REPLACE&cid={!tscode!}&value={!revenue!}
TIP
You need to change "REPLACE" in the Postback URL above with the actual values from your AdCash account.
For more details please check AdCash Support (opens new window)
Adnium
- Traffic Type: Mobile, Desktop
- Ads Format: Banner, Popunder, Video
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {site} | Site Name | Keyword/Target Token |
| 2 | {cost} | Cost | Cost Token |
| 3 | {conversion} | Conversion ID | External ID Token |
| 4 | {banner} | Banner | Ad Token |
| 5 | {adzone} | Ad zone | Extra Token |
| 6 | {campaign} | Campaign Id | Extra Token |
| 7 | {country} | Country Name of the visitor | Extra Token |
| 8 | {region} | Region name of the visitor | Extra Token |
| 9 | {city} | City Name of the visitor | Extra Token |
| 10 | {language} | Browser main language | Extra Token |
| 11 | {language.code} | Language code | Extra Token |
| 12 | {carrier} | Carrier name | Extra Token |
| 13 | {device} | Device name | Extra Token |
| 14 | {device.type} | Device Type | Extra Token |
| 15 | {os} | Operating System ID | Extra Token |
| 16 | {os.name} | Operating System Name | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://api.adnium.com/v1/advertiser/conversion/add/?token=[GENERATE_API_TOKEN]&atrack={!tscode!}&amount={!revenue!}
AdXpansion
- Traffic Type: Mobile, Desktop
- Ads Format: Display, Mobile, popunder
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {adgroupID} | ID of the ad group | Extra Token |
| 2 | {campaignID} | ID of the campaign | Extra Token |
| 3 | {carrier} | Mobile carrier name | Extra Token |
| 4 | {connectiontype} | Connection type | Extra Token |
| 5 | {country} | 2 character country code | Extra Token |
| 6 | {creativeID} | ID of the creative | Ad Token |
| 7 | {date} | Date of the traffic received | Extra Token |
| 8 | {keyword} | Keyword that triggered the ad displayed | Keyword/Target Token |
| 9 | {transactionID} | Transaction ID that identifies the impression (used in S2S Postback) | External ID Token |
| 10 | {zone} | Zone ID where the ad is displayed | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://api.adxpansion.com/v1/conversions/log?token=UNIQUEID&id={!tscode!}
Note:
UNIQUEID is your ID as Customer of this Traffic Source
ADxAD
- Traffic Type: Mobile, Desktop
- Ads Format: Pop, Banner, Native and Push inventory
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {userId} | User ID | Extra Token |
| 2 | {impressionId} | ID of the impression | Extra Token |
| 3 | {creativeId} | Creative ID | Extra Token |
| 4 | {creativeName} | Creative Name | Extra Token |
| 5 | {campaignId} | Campaign ID | Extra Token |
| 6 | {campaignName} | Campaign Name | Ad Token |
| 7 | {projectId} | Project ID | Extra Token |
| 8 | {projectName} | Project Name | Extra Token |
| 9 | {country} | Country name | Extra Token |
| 10 | {language} | Language used | Extra Token |
| 11 | {device} | Device | Extra Token |
| 12 | {browser} | Browser | Extra Token |
| 13 | {siteId} | Site ID | Keyword/Target Token |
| 14 | {partnerId} | Partner ID | Extra Token |
| 15 | {bid} | Bid Value | Cost Token |
| 16 | {clickId} | Click ID | External ID Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://conv.adxadserv.com/?clickid={!tscode!}&payout={!revenue!}&type=goal1
Affinity
- Traffic Type: Mobile, Desktop
- Ads Format: Search, Display
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {tsid} | Traffic source ID of the publisher who sent the visitor | Keyword/Target Token |
| 2 | {txnid} | Unique click ID | External ID Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://ck.ads.affinity.com/cnv?hx=UNIQUEID&txnid={!tscode!}
afront.io
- Traffic Type: Mobile, Desktop
- Ads Format: Banner, Native, Interstitial, Push, Popunder
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [SOURCE_ID] | Traffic source ID of the publisher who sent the visitor | Keyword/Target Token |
| 2 | [CLICKID] | Unique click ID | External ID Token |
| 3 | [SPEND] | Cost | Cost Token |
| 4 | [CREATIVE_ID] | Creative ID | Ad Token |
| 5 | [SUB_ID] | Request ID | Extra Token |
| 6 | [SITE_APP_ID] | site ID | Extra Token |
| 7 | [SITE_DOMAIN_APP_NAME] | Site Domain | Extra Token |
| 8 | [SITE_NAME] | Site Name | Extra Token |
| 9 | [SITE_APP_URL] | Site App url | Extra Token |
| 10 | [APP_BUNDLE] | Application Bundle Name | Extra Token |
| 11 | [PUBLISHER_ID] | Publisher ID | Extra Token |
| 12 | [USER_ID] | User ID | Extra Token |
| 13 | [CAMPAIGN_ID] | Campaign ID | Extra Token |
| 14 | [AB_CAT] | Site Category | Extra Token |
| 15 | [WIDTH] | Placement Width | Extra Token |
| 16 | [HEIGHT] | Placement Height | Extra Token |
| 17 | [GEO_LAT] | User's Latitude | Extra Token |
| 18 | [GEO_LON] | User's Longitude | Extra Token |
| 19 | [COUNTRY] | Country | Extra Token |
| 20 | [CITY] | City Name | Extra Token |
| 21 | [IFA] | IFA | Extra Token |
| 22 | [CONNECTION_TYPE] | TS Connection Type | Extra Token |
| 23 | [CARRIER] | TS Carrier | Extra Token |
| 24 | [OS] | TS OS | Extra Token |
| 25 | [OSV] | TS OS Version | Extra Token |
| 26 | [BROWSER] | Traffic Source Browser | Extra Token |
| 27 | [BROWSER_VER] | TS Browser version | Extra Token |
| 28 | [PAGE_URL] | Page Site | Extra Token |
| 29 | [FORMAT] | Type format | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://conversions.afront.io/?t=postback&clickid={!tscode!}
AirPush
- Traffic Type: Mobile
- Ads Format: Push, Display, Dialog ads
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | %guid% | Unique ID of the click/impression (auto-generated) | External ID Token |
| 2 | %carrier% | Carrier name | Extra Token |
| 3 | %d% | IMEI (MD5 encrypted) | Extra Token |
| 4 | %device% | Phone (device) model | Extra Token |
| 5 | %manufacturer% | Phone (device) manufacturer name | Extra Token |
| 6 | %campaignid% | Unique ID of the campaign | Extra Token |
| 7 | %creativeid% | Unique ID of the creative | Ad Token |
| 8 | %pubid% | Unique advertiser ID or app developer | Extra Token |
| 9 | %dapp% | Unique ID of the app | Extra Token |
| 10 | %city% | City name | Extra Token |
| 11 | %state% | State name | Extra Token |
| 12 | %androidid% | Android device ID | Extra Token |
| 13 | %framework% | OS version of the device | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://api.airpush.com/track/?guid={!tscode!}
Avazu
- Traffic Type: Mobile
- Ads Format: Display
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {subid} | Unique ID of the click/impression | External ID Token |
| 2 | {appstore_url} | App store URL for an installed app | Extra Token |
| 3 | {bundle_id} | Application bundle or package name - intended to be a unique ID across exchanges | Extra Token |
| 4 | {campaign_id} | Unique ID for the campaign | Extra Token |
| 5 | {campaign_name} | Name of the campaign | Extra Token |
| 6 | {carrier} | Carrier name | Extra Token |
| 7 | {category} | IAB category of site or app | Extra Token |
| 8 | {country} | Country of visitor | Extra Token |
| 9 | {creative_id} | Unique ID for the creative | Ad Token |
| 10 | {datetime} | Date and time of RTB auction | Extra Token |
| 11 | {device_model} | Model of the device | Extra Token |
| 12 | {device_vendor} | Device vendor | Extra Token |
| 13 | {exchange} | Name of RTB exchange | Extra Token |
| 14 | {gps} | GPS coordinates | Extra Token |
| 15 | {md5_did} | MD5 hashed device ID (e.g. IMEI, MEID, or ESN) | Extra Token |
| 16 | {md5_dpid} | MD5 hashed platform-specific ID (e.g. Android ID or UDID for iOS) | Extra Token |
| 17 | {media} | App or site | Extra Token |
| 18 | {os_version} | Device operating system version | Extra Token |
| 19 | {os} | Device operating system | Extra Token |
| 20 | {publisher_id} | ID of the publisher (seller) | Extra Token |
| 21 | {publisher_name} | Name of the publisher | Extra Token |
| 22 | {sha1_did} | SHA1 hashed device ID (e.g. IMEI, MEID, or ESN) | Extra Token |
| 23 | {sha1_dpid} | SHA1 hashed platform-specific ID (e.g. Android ID or UDID for iOS) | Extra Token |
| 24 | {site_url} | Domain of the site | Extra Token |
| 25 | {source_id} | ID of the site or app that the ad is being served on | Extra Token |
| 26 | {source_name} | Name for the site or app the ad is served on | Keyword/Target Token |
| 27 | {ad_size} | Width and height of the ad | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://mdsp.avazutracking.net/tracking/s2s.php?subid={!tscode!}
Bidvertiser
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {BV_BID} | Your campaign's bid (in US$) | Cost Token |
| 2 | {BV_CLICKID} | Unique ID of the click/impression | External ID Token |
| 3 | {BV_KEYWORD} | Search term (if applicable) | Keyword Token |
| 4 | {BV_SRCID} | Traffic source | Extra Token |
| 5 | {BV_DBKEYWORD} | Your Keyword | Extra Token |
| 6 | {BV_CAMPID} | Campaign ID | Extra Token |
| 7 | {BV_CATEGORY} | Category ID (if applicable) | Extra Token |
| 8 | {BV_GEO} | Country, Alpha 2 | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://secure.bidvertiser.com/performance/pc.dbm?ver=1.0&AID=<COPY-AID-FROM-DASHBOARD>&CLICKID={!tscode!}&revenue={!revenue!}
Bing (Microsoft) Ads
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {AdGroupId} | Adgroup ID that triggered the ad | Extra Token |
| 2 | {AdId} | Ad ID of the displayed ad | Ad Token |
| 3 | {BidMatchType} | Match type of the bid (e=bidded exact p=bidded phrase, b=bidded broad, c=bidded content) | Extra Token |
| 4 | {CampaignId} | Campaign ID that triggered the ad | Extra Token |
| 5 | {Device} | Device type of where the click came from m=mobile, t=tablet device, c=desktop or laptop computer) | Extra Token |
| 6 | {IfContent:True} | 'True' if the ad is displayed on the content network | Extra Token |
| 7 | {IfMobile:True} | 'True' if the ad is displayed on a mobile device | Extra Token |
| 8 | {IfNative:True} | 'True' if the ad is displayed as a native ad | Extra Token |
| 9 | {IfSearch:True} | 'True' if the ad is displayed on the search network | Extra Token |
| 10 | {MatchType} | Match type that triggered the ad (e=exact p=phrase b=broad c=content) | Extra Token |
| 11 | {OrderItemId} | Keyword ID that triggered the display of the ad | Extra Token |
| 12 | {ProductId} | ID of the product that triggered the ad (Bing merchant center for product ads only) | Extra Token |
| 13 | {QueryString} | Search query text that the visitor entered | Extra Token |
| 14 | {TargetId} | Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad | Extra Token |
| 15 | {Campaign} | The name of the campaign that triggered the ad | Extra Token |
| 16 | {AdGroup} | The name of the ad group that triggered the ad. | Extra Token |
| 17 | {Network} | The Ad network type on which the ad was served. | Extra Token |
| 18 | {keyword:default} | Substitutes the keyword that matched the user's search term. Spaces in the keyword will each be substituted with "%20" to ensure the URL is valid. | Extra Token |
| 19 | {loc_physical_ms} | The geographical location code of the physical location of the click | Extra Token |
| 20 | {loc_interest_ms} | The geographical location code of the location of interest that triggered the ad. | Extra Token |
| 21 | {keyword} | The keyword searched by the user | Keyword/Target Token |
| 21 | {msclkid} | Unique identifier | External ID Token |
Content.ad
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [adid] | ID of the ad creative the visitor clicked on | Ad Token |
| 2 | [cid] | Campaign ID | Extra Token |
| 3 | [did] | Domain ID (site which the visitor came from) | Keyword/Target Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
- Content.ad does not support conversion tracking.
DatsPush
- Traffic Type: Mobile, Desktop
- Ads Format: Push
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {CLICK_ID} | Unique ID of the click/impression | External ID Token |
| 2 | {BROWSER} | Browser of the visitor | Extra Token |
| 3 | {CAMPAIGN_ID} | Campaign ID | Extra Token |
| 4 | {COUNTRY} | Country of the visitor | Extra Token |
| 5 | {CPC} | Cost of the click | Cost Token |
| 6 | {CREATIVE_ID} | Creative ID of the ad | Ad Token |
| 7 | {DEVICE_ID} | Device ID | Extra Token |
| 8 | {DEVICE_TYPE} | Device TYPE | Extra Token |
| 9 | {PLATFORM} | Platform | Extra Token |
| 10 | {SITE_ID} | Keyword/Site ID | Keyword/Target Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://postback.datspush.com/v1/postback?click_id={!tscode!}
Decide.co
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {clk} | Unique ID of the click/impression | External ID Token |
| 2 | | Unique ID of the campaign | Extra Token |
| 3 | | TS ClickID | Extra Token |
| 4 | | Device | Extra Token |
| 5 | | Unique ID of the ad creative | Ad Token |
| 6 | | Unique ID of the ad space | Keyword/Target Token |
S2S (Server-to-Server) Postback URL - no information available
EroAdvertising
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [tracking] | Unique ID of the click/impression | External ID Token |
| 2 | [campaignid] | Unique ID of the campaign | Extra Token |
| 3 | [country] | Country name of the visitor | Extra Token |
| 4 | [domainid] | Domain ID | Extra Token |
| 5 | [adid] | Unique ID of the ad creative | Ad Token |
| 6 | [spaceid] | Unique ID of the ad space | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://tracker.ero-advertising.com/tracking/conv.php?cid={!tscode!}
ExoClick
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {actual_cost} | The actual CPM / CPC paid for each impression / click | Cost Token |
| 2 | {campaign_id} | ID of the campaign. | Extra Token |
| 3 | {category_id} | ID of the category detected. | Extra Token |
| 4 | {cost} | Cost of click or impression. | Extra Token |
| 5 | {country} | 3-char country code of the visitor. | Extra Token |
| 6 | {currency} | Currency of the advertiser account. | Extra Token |
| 7 | {format} | Banner size. Example: 300×250. | Extra Token |
| 8 | {keyword} | The keyword that was matched in case of campaigns targeting specific keywords. Empty if there is no match. | Extra Token |
| 9 | {language} | Language of the visitor. | Extra Token |
| 10 | {pricing_model} | Pricing model of the campaign. (1 = CPC, 2 = CPM, 3 = CPA, 4 = Smart CPM) | Extra Token |
| 11 | {rtb_timeout} | RTB Timeout value in ms (applied only on RTB calls). | Extra Token |
| 12 | {site_id} | ID number of the site where the ad is displayed. | Extra Token |
| 13 | {src_hostname} | Domain/Site name where the ad is displayed. | Keyword/Target Token |
| 14 | {tags} | The list of keywords that have been identified for that ad impression. | Extra Token |
| 15 | {url} | URL of the page where the ad is displayed. | Extra Token |
| 16 | {variation_id} | ID of the variation. (Banner or landing page) | Ad Token |
| 17 | {zone_id} | ID of the ad zone where the ad is displayed. | Extra Token |
| 18 | {conversions_tracking} | Unique ID of the click/impression | External ID Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://main.exoclick.com/tag.php?goal=UNIQUEGOALID&tag={!tscode!}&value={!revenue!}
TIP
UNIQUEGOALID is your ID as Customer of this Traffic Source
ExoticAds
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {ad_CLICK} | Unique click ID. Used for S2S campaign tracking. | External ID Token |
| 2 | {ad_MBID} | The bid for a click | Cost Token |
| 3 | {ad_CAT} | The Category | Keyword/Target Token |
| 4 | {ad_GEO} | The Country Code (2 letters) | Extra Token |
| 5 | {ad_ZONE} | The zone ID number | Extra Token |
| 6 | {ad_BANNER} | The banner ID | Ad Token |
| 7 | {ad_CMP} | The campaign name as it shows on your campaign page in ExoticAds | Extra Token |
| 8 | {ad_CMPID} | Campaign ID | Extra Token |
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {{ad.id}} | Ad Id | Extra Token |
| 2 | {{adset.id}} | Adset ID | Extra Token |
| 3 | {{campaign.id}} | Campaign ID | Extra Token |
| 4 | {{ad.name}} | Ad Name | Ad Token |
| 5 | {{adset.name}} | Adset Name | Extra Token |
| 6 | {{campaign.name}} | Campaign Name | Extra Token |
| 7 | {{site_source_name}} | Site Source | Keyword/Target Token |
| 8 | {{placement}} | Placement | Extra Token |
- Here you can find useful information about Facebook Dynamic Parameters (opens new window)
Go2Mobi
- Traffic Type: Mobile
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {campaign} | Go2mobi campaign id | Extra Token |
| 2 | {cc} | Exchange country code of user | Extra Token |
| 3 | {city} | Carrier city of visitor | Extra Token |
| 4 | {clickid} | Unique ID of the click/impression | External ID Token |
| 5 | {country} | Carrier country of visitor | Extra Token |
| 6 | {crid} | Creative ID | Ad Token |
| 7 | {device_model} | Device model | Extra Token |
| 8 | {device_vendor} | Device make | Extra Token |
| 9 | {imp} | Impression dimensions (width x height) | Extra Token |
| 10 | {isp} | Carrier name of visitor | Extra Token |
| 11 | {lat} | GPS coordinates (latitude) | Extra Token |
| 12 | {lon} | GPS coordinates (longitude) | Extra Token |
| 13 | {os} | Device operating system | Extra Token |
| 14 | {os_verion} | Device operating system version | Extra Token |
| 15 | {plid} | Exchange placement ID | Extra Token |
| 16 | {pln} | Exchange placement name | Keyword/Target Token |
| 17 | {referrer} | HTTP referrer URL (if applicable) | Extra Token |
| 18 | {referrer_domain} | HTTP referrer domain (if applicable) | Extra Token |
| 19 | {region} | Carrier region of visitor | Extra Token |
| 20 | {ua_hash} | Device user agent SHA1 hash | Extra Token |
| 21 | {uid} | User identifier (AndroidID, Google AID, or IDFA) - Includes TYPE Prefix | Extra Token |
| 22 | {uid_deviceid} | User identier (DOES NOT INCLUDE TYPE prefix) | Extra Token |
| 23 | {uid_type} | User identier TYPE Prefix | Extra Token |
| 24 | {year} | Device year of release | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
- You need to replace the
{clickid}macro with the macro from CPV Lab Pro, which is{!tscode!}
Google Ads - Search
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {keyword} | For the Search Network: the keyword from your account that matches the search query, unless you are using a Dynamic Search ad, which returns a blank value. For the Display Network: the keyword from your account that matches the content. | Keyword/Target Token used for Google Search |
| 2 | {campaignid} | The campaign ID. (Use this when you've set up your tracking info at account level and want to know which campaign served your ad.) | Extra Token |
| 3 | {adgroupid} | The ad group ID. (Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad.) | Extra Token |
| 4 | {feeditemid} | The ID of the extension that was clicked. | Extra Token |
| 5 | {targetid} | The ID of the keyword (labeled "kwd"), dynamic search ad ("dsa") target, remarketing list target ("aud"), or product partition ("pla") that triggered an ad. | Extra Token |
| 6 | {loc_interest_ms} | The ID of the location of interest that helped trigger the ad. See developer website for location IDs. | Extra Token |
| 7 | {loc_physical_ms} | The ID of the geographical location of the click. See developer website for location IDs. | Extra Token |
| 8 | {matchtype} | The match type of the keyword that triggered your ad: "e" for exact, "p" for phrase, or "b" for "broad" | Extra Token |
| 9 | {network} | Where the click came from: "g" for Google search, "s" for a search partner, or "d" for the Display Network | Extra Token |
| 10 | {device} | What device the click came from: "m" for mobile (including WAP), "t" for tablet, and "c" for computer | Extra Token |
| 11 | {devicemodel} | What model of phone or tablet the click came from (for example, "Apple+iPhone"). Note: only available on Display Network campaigns | Extra Token |
| 12 | {ifmobile:True} | 'True' if your ad is clicked from a mobile phone | Extra Token |
| 13 | {ifnotmobile:True} | 'True' if your ad is clicked from a computer or tablet | Extra Token |
| 14 | {ifsearch:True} | 'True' if your ad is clicked from a site in the Google Search Network | Extra Token |
| 15 | {ifcontent:True} | 'True' if your ad is clicked from a site in the Google Display Network | Extra Token |
| 16 | {creative} | A unique ID for your ad | Ad Token |
| 17 | {target} | A placement category (works with placement-targeted campaigns only) | Extra Token |
| 18 | {adposition} | The position on the page that your ad appeared in, with a value like "1t2"(this means page 1, top, position 2) | Extra Token |
| 19 | gclid | The unique code passed from Google Ads for each visitor when auto-tagging is enabled in your Google Ads account | External ID Token |
Google Ads - Display
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {placement} | The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns) | Keyword/Target Token used for Google Display |
| 2 | {campaignid} | The campaign ID. (Use this when you've set up your tracking info at account level and want to know which campaign served your ad.) | Extra Token |
| 3 | {adgroupid} | The ad group ID. (Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad.) | Extra Token |
| 4 | {feeditemid} | The ID of the extension that was clicked. | Extra Token |
| 5 | {targetid} | The ID of the keyword (labeled "kwd"), dynamic search ad ("dsa") target, remarketing list target ("aud"), or product partition ("pla") that triggered an ad. | Extra Token |
| 6 | {loc_interest_ms} | The ID of the location of interest that helped trigger the ad. See developer website for location IDs. | Extra Token |
| 7 | {loc_physical_ms} | The ID of the geographical location of the click. See developer website for location IDs. | Extra Token |
| 8 | {matchtype} | The match type of the keyword that triggered your ad: "e" for exact, "p" for phrase, or "b" for "broad" | Extra Token |
| 9 | {network} | Where the click came from: "g" for Google search, "s" for a search partner, or "d" for the Display Network | Extra Token |
| 10 | {device} | What device the click came from: "m" for mobile (including WAP), "t" for tablet, and "c" for computer | Extra Token |
| 11 | {devicemodel} | What model of phone or tablet the click came from (for example, "Apple+iPhone"). Note: only available on Display Network campaigns | Extra Token |
| 12 | {ifmobile:True} | 'True' if your ad is clicked from a mobile phone | Extra Token |
| 13 | {ifnotmobile:True} | 'True' if your ad is clicked from a computer or tablet | Extra Token |
| 14 | {ifsearch:True} | 'True' if your ad is clicked from a site in the Google Search Network | Extra Token |
| 15 | {ifcontent:True} | 'True' if your ad is clicked from a site in the Google Display Network | Extra Token |
| 16 | {creative} | A unique ID for your ad | Ad Token |
| 17 | {target} | A placement category (works with placement-targeted campaigns only) | Extra Token |
| 18 | {adposition} | The position on the page that your ad appeared in, with a value like "1t2"(this means page 1, top, position 2) | Extra Token |
| 19 | gclid | The unique code passed from Google Ads for each visitor when auto-tagging is enabled in your Google Ads account. | External ID Token |
HilltopAds
- Traffic Type: Mobile, Desktop
- Ads Format: Push, Native, Video, Pop, Banner
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {{zoneid}} | The target | Keyword/Target Token |
| 2 | {{cpmbid}} | Cost - CPM | Cost Token |
| 3 | {{ctoken}} | unique identifier | External Id Token |
| 4 | {{campaignid}} | Traffic source campaign ID | Extra Token |
| 5 | {{category}} | Traffic source category | Extra Token |
| 6 | {{siteid}} | Traffic site | Extra Token |
| 7 | {{subid}} | subid identifier | Extra Token |
| 8 | {{pubid}} | Pub ID | Extra Token |
| 9 | {{geo}} | GEO information | Extra Token |
| 10 | {{lang}} | Language | Extra Token |
| 11 | {{adid}} | Ad Id | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://postback.hilltopads.com/close/?token={!tscode!}&price={!revenue!}
Infolinks
- Traffic Type: Mobile, Desktop
- Ads Format: Display, In-Line Text
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {QUERY} | The query string | Keyword/Target Token |
| 2 | {CLICKSER} | unique identifier | External Id Token |
| 3 | {AD_ID} | Ad Id | Ad Token |
| 4 | {AID} | Advertiser ID | Extra Token |
| 5 | {CITY} | City Name | Extra Token |
| 6 | {COUNTRY} | Country Code | Extra Token |
| 7 | {DMA} | DMA Region | Extra Token |
| 8 | {DOMAIN} | Domain | Extra Token |
| 9 | {GID} | Campaign ID | Extra Token |
| 10 | {NEAT_KEYWORD} | Matched Keyword | Extra Token |
| 11 | {POSTAL} | Zip Code | Extra Token |
| 12 | {REGION} | State/Region | Extra Token |
| 13 | {SOURCE_ID} | Source ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://conversion.adshop.infolinks.com/conversion/S2S=1&aid=REPLACE&id={!tscode!}
InMobi
- Traffic Type: Mobile
Here you can find more details aboutInMobi parameters (opens new window)
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | $IDA | iOS Identifier for advertising | Extra Token |
| 2 | $GPID | Android Google play advertising ID | Extra Token |
| 3 | $IMP_ID | Macro used to send across InMobi’s click ID | External Id Token |
| 4 | $APPOGRAPHIC_ID | Will be replaced with the Appographic segment ID only for ads served from Appographic ad groups. Else, it will be replaced with -1 | Extra Token |
| 5 | $GEO_CC | Will be replaced with the country code | Extra Token |
| 6 | $HANDSET_TYPE | The device type (feature phone/smart phone/tablet) | Extra Token |
| 7 | $CAMPAIGN_NAME | The campaign name | Extra Token |
| 8 | $ADGROUP_NAME | The ad group name | Extra Token |
| 9 | $CREATIVE_NAME | The ad name | Ad Token |
| 10 | $BLINDED_SITE_ID | The blinded publisher ID. If the ad served is from an Appographic ad group, the publisher ID replacement will be -1 | Extra Token |
S2S (Server-to-Server) Postback URL - no information available
JuicyAds
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {dynamicCMP} | The JuicyAds campaign ID (mobile & pop under campaigns only) | Extra Token |
| 2 | {dynamicCON} | Connection type - wifi or carrier (Available for PopUnders only) | Extra Token |
| 3 | {dynamicDOS} | Device operating system of the visitor (Available for PopUnders only) | Extra Token |
| 4 | {dynamicDTY} | Device type of visitor (Available for PopUnders only) | Extra Token |
| 5 | {dynamicGEO} | 2-character Country code of visitor | Extra Token |
| 6 | {dynamicIMG} | Campaign image ID (Available for Banners only. Pops are sold by SiteID only) | Ad Token |
| 7 | {dynamicIMGNAME} | The Campaign Image Filename (at the time of upload) excluding the .extension | Extra Token |
| 8 | {dynamicPUB} | Publisher ID (Available for Banners and Pops) | Extra Token |
| 9 | {dynamicSITE} | Site ID where the ad was displayed on | Keyword/Target Token |
| 10 | {dynamicZNE} | AdZone ID where the ad was displayed (Available for Banners only. Pops are sold by SiteID only) | Extra Token |
| 11 | {dynamicS2S} | Unique Identification number for each click (31 characters) | External ID Token |
| 12 | {dynamicBID} | The cost per click (CPC) cost per impression (CPM) at the time of your click/impression ie. CPC $0.01 CPM $0.0001 | Cost Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://ck.juicyads.com/ilikeitjuicy.php?c=[asProvided]&s2s={!tscode!}&amount={!revenue!}&token=[asProvided]&data=[asProvided]
TIP
Check your JuicyAds account for the parameters marked with [asProvided].
LeadBolt
- Traffic Type: Mobile
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [AD_GROUP_ID] | Unique ID of the ad group | Extra Token |
| 2 | [AD_ID] | Unique ID of the ad | Ad Token |
| 3 | [CAMP_ID] | Unique ID of the campaign | Extra Token |
| 4 | [CAT_ID] | Category ID | Extra Token |
| 5 | [CLK_ID] | Unique ID of the click/impression | External ID Token |
| 6 | [DEVICE_ID] | Device ID of the visitor | Extra Token |
| 7 | [PLATFORM] | Platform ID of the visitor | Extra Token |
| 8 | [PUB_ID] | Publisher ID as a sub publisher | Extra Token |
| 9 | [SECRET_KEY] | Secret key | Extra Token |
| 10 | [TRACK_ID] | Track ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://ad.leadbolt.net/conv?track_id=UNIQUEID&clk_id={!tscode!}
TIP
UNIQUEID is a campaign level ID from this Traffic Source. It will be a different ID for each campaign.
MegaPu.sh
- Traffic Type: Mobile, Desktop
- Ads Format: Push
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {feedid} | Feed identifier | Keyword/Target Token |
| 2 | {bid} | Bid (usd) | Cost Token |
| 3 | {clickid} | unique click identifier | External ID Token |
| 4 | {camp_id} | Campaign ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://megapu.sh/pb?cid={!tscode!}&p={!revenue!}&f={feedid}¤cy={cur}
MGID
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {campaign_id} | ID of the campaign. This macro is used to help the client-advertiser (and sales – and – account managers) to identify his campaigns (clients’ campaigns) within MGID system. | Extra Token |
| 2 | {category_id} | ID of ad category. This macro is used to differentiate ads filtered by categories in our system. It displays performance per each vertical. Some categories may also have sub-categories within them. | Extra Token |
| 3 | {click_id} | Provides click parameters for post-back reporting. | External ID Token |
| 4 | {click_price} | Reports the costs actually paid for the click by the advertiser. | Cost Token |
| 5 | {geo} | Geo (countries) of impressions selected in the campaign settings | Extra Token |
| 6 | {geo_region} | Geo (cities/regions) of impressions selected in the campaign settings | Extra Token |
| 7 | {teaser_id} | ID represents a unique ad ID that can be matched in the system. | Ad Token |
| 8 | {widget_id} | ID of the placement (publisher, platform, website). These are used to identify and manage publisher sources, as each placement carries a unique number. ID of the site from which the user came | Keyword/Target Token |
| 9 | {ifa} | User device identifier for advertisers. | Extra Token |
| 10 | {price_range} | Price range of the phone from which the click was made. | Extra Token |
| 11 | {title} | Teaser title | Extra Token |
| 12 | {user_id} | User ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://a.mgid.com/postback?c={!tscode!}&e=EventName&r={!revenue!}
TIP
The parameters for the postback URL are: c={click_id}; e=event (it can be registration or any other event); r= revenue ;
It is recommended to use your unique MGID lead_id together with the event name (example: e=EventNameLead_id) so it can be easily tracked in case of any outage
MobFox
- Traffic Type: Mobile
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | MFOXADID | Unique ID of the ad | AD Token |
| 2 | MFOXAGID | Unique ID of the ad group | Extra Token |
| 3 | MFOXCAID | Unique ID of the campaign | Extra Token |
| 4 | MFOXCLICKID | Unique ID of the click/impression | External ID Token |
| 5 | MFOXIFA | iOS Advertiser ID | Extra Token |
| 6 | MFOXPUBID | Unique ID of the publisher | Keyword/Target Token |
| 7 | MFOXUDID | Device ID of the visitor | Extra Token |
| 8 | MFOXGAID | Android Advertiser ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://my.mobfox.com/conversion.track.php?account_id=UNIQUEID&click_id={!tscode!}
TIP
UNIQUEID is your ID as Customer of this Traffic Source
MobiCow
- Traffic Type: Mobile
- Ads Format: full screen
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {MOBI_CARRIER} | Mobile carrier of visitor | Extra Token |
| 2 | {MOBI_COST} | Impression cost | Cost Token |
| 3 | {MOBI_DEVICE} | Device model of visitor | Extra Token |
| 4 | {MOBI_SITE} | Site ID | Keyword/Target Token |
| 5 | {MOBI_TRACKING_ID} | Unique ID of the click/impression | External ID Token |
| 6 | {MOBI_VENDOR} | Device Vendor of visitor | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://cdn.mobicow.com/tracking/postback/UNIQUEID_global/{!tscode!}
TIP
UNIQUEID is your ID as Customer of this Traffic Source
Mobidea Push
- Traffic Type: Mobile
- Ads Format: Push
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {click_id} | Unique Click ID | External ID Token |
| 2 | {source} | Source Name | Keyword/Target Token |
| 3 | {supply_id} | Supply ID | |
| 4 | {country} | Country name | Extra Token |
| 5 | {campaign_id} | Campaign ID | Extra Token |
| 6 | {deviceName} | Device Name | Extra Token |
| 7 | {city} | City Name | Extra Token |
| 8 | {language} | Language used | Extra Token |
| 9 | {bid} | Bid value | Cost Token |
| 9 | {bidcpm} | Bid CPM | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://s2s.mobideapush.com/conversion?click_id={!tscode!}
Mondiad
- Traffic Type: Mobile
- Ads Format: Push, Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [clickid] | Unique Click ID | External ID Token |
| 2 | [zoneid] | zone ID | Keyword/Target Token |
| 3 | [creativeid] | Creative ID | Ad Token |
| 4 | [subid] | Traffic Source Subid | Extra Token |
| 5 | [country] | Country name | Extra Token |
| 6 | [campaignid] | Campaign ID | Extra Token |
| 7 | [os] | Operating System | Extra Token |
| 8 | [browser] | Browser used | Extra Token |
| 9 | [bid] | Bid value | Cost Token |
| 10 | [carrier] | TS Carrier | Extra Token |
| 11 | [subscriptionage] | Subscription Age | Extra Token |
| 12 | [adformat] | Ad format | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://postback.mondiad.com/track?uid=REPLACE&clickid={!tscode!}&payout={!revenue!}
MyBid
- Traffic Type: Mobile, Desktop
- Ads Format: Push, Popunder, Native, Banner, Video
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {%click_id%} | Unique Click ID | External ID Token |
| 2 | {%source_id%} | Source ID | Keyword/Target Token |
| 3 | {%cost%} | Cost | Cost Token |
| 4 | {%creative_id%} | Creative ID | Ad Token |
| 5 | {%utm_source%} | UTm Source | Extra Token |
| 6 | {%ad_type%} | Ad type | Extra Token |
| 7 | {%utm_medium%} | UTM Medium | Extra Token |
| 8 | {%utm_campaign%} | UTM Campaign | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://server.bidder-postback.tcb.infrapu.sh/api/v1/postback?click_id={!tscode!}&cost={!revenue!}]
NativeAds
- Traffic Type: Mobile, Desktop
- Ads Format: Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {ad_id} | The ad ID of the ad that generated the click | Ad Token |
| 2 | {ad_title} | The title of your advertisement | Extra Token |
| 3 | {campaign_ID} | The unique Campaign ID of the individual campaign | Extra Token |
| 4 | {campaign_name} | The name you assigned to your campaign | Extra Token |
| 5 | {device} | The type of device the individual who clicks the ad is using – i.e. Desktop or Mobile. Note that Desktop includes Tablet. | Extra Token |
| 6 | {widget_id} | Identifies the widget ID that generated the click | Keyword/Target Token |
S2S (Server-to-Server) Postback URL - no information available
Noviclick
- Traffic Type: Mobile, Desktop
- Ads Format: Popunder, Push
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {site_id} | The target informtion | Keyword/Target Token |
| 2 | {clickid} | unique identifier | External Id Token |
| 3 | {banner_id} | Banner Id | Ad Token |
| 4 | {cost} | Cost value | Cost Token |
| 5 | {category_id} | Category | Extra Token |
| 6 | {age} | Age | Extra Token |
| 7 | {campaign_id} | Traffic Source Campaign ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://panel.noviclick.com/postback?cid={!tscode!}&payout={!revenue!}&key=REPLACE
OutBrain
- Traffic Type: Mobile, Desktop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {{ad_id}} | ad id | Ad Token |
| 2 | {{doc_title}} | document title | Extra Token |
| 3 | {{doc_author}} | document author | Extra Token |
| 4 | {{doc_id}} | document id | Extra Token |
| 5 | {{ad_title}} | ad title | Extra Token |
| 6 | {{req_id}} | request id | Extra Token |
| 7 | {{source_id}} | external source id | Extra Token |
| 8 | {{promoted_link_id}} | external promoted link id | Extra Token |
| 9 | {{campaign_id}} | external campaign id | Extra Token |
| 10 | {{section_id}} | referrer section id | Extra Token |
| 11 | {{section_name}} | referrer section name | Extra Token |
| 12 | {{publisher_id}} | referrer publisher id | Extra Token |
| 13 | {{publisher_name}} | referrer publisher name | Keyword/Target Token |
| 14 | {{ob_click_id}} | server-to-server multiple conversion id | External ID Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://tr.outbrain.com/pixel?ob_click_id={!tscode!}&name=EVENT_BASED_CONVERSION_NAME
TIP
Swap out the “EVENT_BASED_CONVERSION_NAME” placeholder for your actual Event-Based conversion name
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {keyword} | Keyword | Keyword/Target Token |
| 2 | {creative_id} | the creative ID | Ad Token |
| 3 | {adgroupid} | Ad group ID | Extra Token |
| 4 | {adgroupname} | Ad group name | Extra Token |
| 5 | {campaignid} | Campaign ID | Extra Token |
| 6 | {campaignname} | Campaign Name | Extra Token |
| 7 | {keyword_id} | Keyword ID | Extra Token |
| 8 | {device} | Device name | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://ct.pinterest.com/v3/?event=signup&tid=REPLACE&noscript=1
PlugRush
- Traffic Type: Mobile, Desktop
- Ads Format: Display, Pop, Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {$click_id} | unique click_id used for conversion-tracking | External ID Token |
| 2 | {$cpv} | the cost per visitor | Cost Token |
| 3 | {$browser} | the browser name | Extra Token |
| 4 | {$campaign_id} | the unique ID of your campaign | Extra Token |
| 5 | {$cc} | two letter country code of the visitor | Extra Token |
| 6 | {$domain_id} | a unique ID of the traffic source/website | Keyword/Target Token |
| 7 | {$orientation} | the orientation of the source/website | Extra Token |
| 8 | {$os} | the operating system of the visitor | Extra Token |
| 9 | {$creative_id} | the id of the creative used | Ad Token |
| 10 | {$source_id} | a unique ID of the traffic source. ID's beginning with an R represents referrals, while ID's beginning with an S represents the source | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://www.prprocess.com/conversion?user_id=UNIQUEID&click_id={!tscode!}¤cy=USD&payout={!revenue!}
TIP
UNIQUEID is your ID as Customer of this Traffic Source
PopAds
- Traffic Type: Desktop
- Ads Format: Pop
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [WEBSITEID] | ID of the website that was source of the popunder (Required) | Keyword/Target Token |
| 2 | [CAMPAIGNID] | ID of campaign (Required) | Extra Token |
| 3 | [CATEGORYID] | ID of the category of traffic source website | Extra Token |
| 4 | [CATEGORYNAME] | Name of the category of traffic source website | Extra Token |
| 5 | [ISPID] | ID of ISP of visitor | Extra Token |
| 6 | [ISPNAME] | Name of ISP of visitor | Extra Token |
| 7 | [COUNTRY] | Country of the visitor | Extra Token |
| 8 | [QUALITY] | Quality score of the website from which the impression originated | Extra Token |
| 9 | [BID] | Price of the impression | Cost Token |
| 10 | [SCREENRESOLUTION] | Detected screen resolution of the visitor | Extra Token |
| 11 | [OSNAME] | Operating System name | Extra Token |
| 12 | [BROWSERNAME] | Browser name | Extra Token |
| 13 | [FORMFACTORNAME] | Form factor name, for example Smartphone or Tablet | Extra Token |
| 14 | [DEVICENAME] | Name of the device that visitor uses to browse the Internet, for example Apple iPhone | Extra Token |
| 15 | [CAMPAIGNNAME] | Name of campaign | Extra Token |
| 16 | [OSID] | ID of Operating System | Extra Token |
| 17 | [BROWSERID] | ID of Browser | Extra Token |
| 18 | [FORMFACTORID] | ID of Form Factor | Extra Token |
| 19 | [DEVICEID] | ID of Device | Extra Token |
| 20 | [IMPRESSIONID] | Unique ID of the impression. This can be used for troubleshooting/debugging process in case of traffic mistargeting as well as for conversion tracking (S2S). | External ID Token |
| 21 | [ADBLOCK] | is set to 1 when visitor uses AdBlock or 0 otherwise | Extra Token |
| 23 | [LANG] | value of Accept-Language header of the visitors (used for XML feeds) | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://serve.popads.net/cpixel.php?s2s=1&aid=UNIQUEID&id={!tscode!}&value={!revenue!}
TIP
UNIQUEID is your ID as Customer of this Traffic Source
PopCash
- Traffic Type: Mobile, Desktop
- Ads Format: Popunder
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [siteid] | Site ID | Keyword Token |
| 2 | [clickid] | Unique click id | External ID Token |
| 3 | [bid] | Bid for impression | Cost Token |
| 4 | [category] | Category name | Extra Token |
| 5 | [cc] | Country | Extra Token |
| 6 | [carrier] | Carrier | Extra Token |
| 7 | [operatingsystem] | Operating System | Extra Token |
| 8 | [campaignid] | Campaign ID | Extra Token |
| 9 | [connection] | Connection Type | Extra Token |
| 10 | [device] | Device Type | Extra Token |
| 11 | [browser] | Browser name | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://ct.popcash.net/click?aid=123456&clickid={!tscode!}&payout={!revenue!}
TIP
Please change 123456 to your actual ID from the postback URL that was created and can be found on the Campaign screen in your PopCash advertiser’s account.
You can find more details on how to use PopCash.net as a Traffic Source in CPV Lab Pro on the PopCash Use Case page.
PropellerAds
- Traffic Type: Mobile, Desktop
- Ads Format: Push, Popunder, Native, Native Interstitial
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {cost} | Price of 1 impression (is valid for Push CPC campaigns as well) | Cost Token |
| 2 | ${SUBID} | Unique ID for tracking conversions | External ID Token |
| 3 | {zoneid} | ID of the ad zone where the ad is displayed | Keyword/Target Token |
| 4 | {language} | Language of the user’s browser | Extra Token |
| 5 | {country} | User’s country in two-letter code | Extra Token |
| 6 | {countryname} | Name of the user’s country | Extra Token |
| 7 | {carrier} | Carrier | Extra Token |
| 8 | {os} | Operating System | Extra Token |
| 9 | {osversion} | Operating System Version | Extra Token |
| 10 | {campaignid} | Campaign ID | Extra Token |
| 11 | {isp} | ISP | Extra Token |
| 12 | {device} | Name of the user’s device | Extra Token |
| 13 | {browser} | Browser name | Extra Token |
| 14 | {browserversion} | Browser Version | Extra Token |
| 15 | {region} | Name of the user’s region | Extra Token |
| 16 | {bannerid} | Banner ID | Ad Token |
| 17 | {connection.type} | Connection Type | Extra Token |
| 18 | {user_activity} | User Activity | Extra Token |
| 19 | {zone_type} | Zone Type | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://ad.propellerads.com/conversion.php?aid=REPLACE&pid=REPLACE&tid=REPLACE&visitor_id={!tscode!}&payout={!revenue!}
TIP
You need to change "REPLACE" to your IDs from postback URL that was created and can be found on the Tracking screen in your PropellerAds advertiser’s account.
TIP
Please note, you need to insert your actual values for the aid, pid & tid parameters, otherwise your conversions will not be tracked correctly!
Propel Media (Trafficvance)
- Traffic Type: Mobile, Desktop
- Ads Format: in-video, Display, Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {bid} | Used to pass back the actually charged bid for the impression or click | Cost Token |
| 2 | {token} | The unique click ID | External ID Token |
| 3 | {keywordID} | Used to pass back the Keyword's unique ID number in order to identify which Keyword is driving impressions/clicks and/or conversions. | Keyword/Target Token |
| 4 | {campaignID} | Campaign ID | Extra Token |
| 5 | {campaignName} | Campaign Name | Extra Token |
| 6 | {creativeID} | Creative ID | Ad Token |
| 7 | {creativeName} | Creative Name. | Extra Token |
| 8 | {clickStatus} | Identify if an impression or click was a charged bid | Extra Token |
| 9 | {city} | City Name | Extra Token |
| 10 | {citystate} | Used to pass back the location of a user using the user's IP address in a city, state format | Extra Token |
| 11 | {state} | State abreviation | Extra Token |
| 12 | {statelong} | State name | Extra Token |
| 13 | {targetingDomainID} | Used to pass back the Targeted Domain unique ID number in order to identify which Domain is driving impressions/clicks and/or conversions. | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://tracking.propelmedia.com/?id=REPLACE&value={!revenue!}&token={!tscode!}
TIP
Please note that the id parameter from the above URL is an unique ID from Propel Media
Pushground
- Traffic Type: Mobile
- Ads Format: Push
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {source} | Source | Keyword/Target Token |
| 2 | {bid} | The Cost per click | Cost Token |
| 3 | {click_id} | The unique click ID | External ID Token |
| 4 | {creativity_id} | Ad/Creative | Ad Token |
| 5 | {supply_id} | Supply ID | Extra Token |
| 6 | {deviceName} | Device Name | Extra Token |
| 7 | {userAge} | User Age | Extra Token |
| 8 | {campaign_id} | Campaign ID | Extra Token |
| 9 | {city} | City Name | Extra Token |
| 10 | {language} | Language | Extra Token |
| 11 | {country} | Country | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://lupush.com/conversion?click_id={!tscode!}&amount={!revenue!}
Redirect
- Traffic Type: Mobile, Desktop
- Ads Format: Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | #SOURCE# | Partner site ID | Keyword/Target Token |
| 2 | #SUBSOURCE# | Partner sub site ID's | Extra Token |
| 3 | #CITY# | City name | Extra Token |
| 4 | #COUNTRY# | ISO-3166 country code | Extra Token |
| 5 | #COUNTRY_NAME# | Country name | Extra Token |
| 6 | #ISP# | Internet service provider | Extra Token |
| 7 | #POSTALCODE# | Postal code | Extra Token |
| 8 | #REGION# | ISO-3166-2 region code | Extra Token |
| 9 | #REGION_NAME# | Region name | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://tracted.net/cp/?c={!tscode!}
RevContent
- Traffic Type: Mobile, Desktop
- Ads Format: Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {widget_id} | Identifies Widget ID performance | Ad Token |
| 2 | {content_id} | Identifies clicks by each piece of content within your boost. | Extra Token |
| 3 | {boost_id} | numerical identifier of Revcontent Boost | Extra Token |
| 4 | {adv_targets} | Identifies Interest, Brand, or Topic where click came from | Keyword/Target Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://trends.revcontent.com/api/v1/conversion.php?api_key=your_api_key&uuid={!tscode!}&amount={!revenue!}
ReklamStore DSP
- Traffic Type: Mobile, Desktop
- Ads Format: Display, in-video, Native
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [SITE_ID] | Site ID | Keyword Token |
| 2 | [CLICK_ID] | Unique click id | External ID Token |
| 3 | [CREATIVE_ID] | Creative ID | Ad Token |
| 4 | [CAMPAIGN_ID] | Campaign ID | Extra Token |
| 5 | [DOMAIN] | Domain Name | Extra Token |
| 6 | [SSP_ID] | SSP ID | Extra Token |
| 7 | [PLACEMENT_ID] | Placement ID | Extra Token |
| 8 | [IFA] | Device IFA | Extra Token |
| 9 | [APP_BUNDLE] | App ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://pxl.reklamselfie.com/log?action=conversion&key={!tscode!}&price={!revenue!}
You can find more details on how to use ReklamStore DSP as a Traffic Source in CPV Lab Pro on the ReklamStore DSP Use Case page.
RichPush
- Traffic Type: Mobile, Desktop
- Ads Format: Push
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [CLICK_ID] | Unique ID of the click/impression | External ID Token |
| 2 | [BID_PRICE] | Cost (CPC) | Cost Token |
| 3 | [SITE_ID] | Website ID | Keyword/Target Token |
| 4 | [PLACEMENT_ID] | Ad placement ID | Ad Token |
| 5 | [SUB_LIST_ID] | Subscriber List ID | Extra Token |
| 6 | [PUBLISHER_ID] | Publisher ID | Extra Token |
| 7 | [ADVERTISER_ID] | Advertiser ID | Extra Token |
| 8 | [ADVERTISER_NAME] | Advertiser Name | Extra Token |
| 9 | [CAMPAIGN_ID] | Campaign ID | Extra Token |
| 10 | [CAMPAIGN_NAME] | Campaign Name | Extra Token |
| 11 | [OS] | The operating system the impression came from (Mac OS, Windows, iOS, Android, or Other) | Extra Token |
| 12 | [CREATIVE_ID] | Creative ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://rtb.adx1.com/log?action=conversion&key={!tscode!}&price={!revenue!}
RollerAds
- Traffic Type: Mobile, Desktop
- Ads Format: Push
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {clickId} | Unique ID of the click/impression | External ID Token |
| 2 | {cost} | Cost (CPC) | Cost Token |
| 3 | {zoneId} | Keyword/zone ID | Keyword/Target Token |
| 4 | {creativeId} | Creative ID | Ad Token |
| 5 | {feedId} | Feed ID | Extra Token |
| 6 | {campaignId} | Campaign ID | Extra Token |
| 7 | {device} | Device ID | Extra Token |
| 8 | {browser} | Browser Name | Extra Token |
| 9 | {os} | The operating system the impression came from | Extra Token |
| 10 | {country} | Country | Extra Token |
| 11 | {isp} | Internet service provider | Extra Token |
| 12 | {carrier} | Mobile carrier | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://eu.rollerads.com/conversion/{!tscode!}/aid/[REPLACE-with-account-number]/[REPLACE-with-api-key]
RTX Platform
- Traffic Type: Mobile, Desktop
- Ads Format: Native ads, Push, Display
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {click_id} | Unique ID of the click/impression | External ID Token |
| 2 | {bid} | Cost (CPC) | Cost Token |
| 3 | {target} | The name of the target that received the impression | Keyword/Target Token |
| 4 | {target_id} | The ID of the target that received the impression | Extra Token |
| 5 | {domain} | The root or subdomain of the URL that received the click or impression | Extra Token |
| 6 | {creative_id} | Unique ID of the ad creative | Ad Token |
| 7 | {campaign_id} | Unique ID of the campaign | Extra Token |
| 8 | {channel} | The traffic channel that served the impression | Extra Token |
| 9 | {country} | Country name | Extra Token |
| 10 | {device} | The device the click or impression came from (Desktop, Mobile, Tablet, or Other) | Extra Token |
| 11 | {os} | The operating system the impression came from (Mac OS, Windows, iOS, Android, or Other) | Extra Token |
| 12 | {browser} | The browser the impression came from (Chrome, Firefox, Edge, IE, Safari, Opera, or Other) | Extra Token |
| 13 | {connection} | The connection type of the user who was served the impression (Cable/DSL, Cellular, Corporate, Dial-Up, or Unknown) | Extra Token |
| 14 | {carrier} | The mobile carrier of the user who was served the impression | Extra Token |
| 15 | {device_model} | The mobile device model of the user who was served the impression | Extra Token |
| 16 | {url} | The full URL of the page that served your ad | Extra Token |
| 17 | {target_type} | The type of Pops target that received the impression (i.e., Domain, URL, URL + Page Content, Search Query, RON) | Extra Token |
| 18 | {subid} | The sub-ID of the traffic source that served your ad | Extra Token |
S2S (Server-to-Server) Postback URL - no information available
SelfAdvertiser
- Traffic Type: Mobile, Desktop
- Ads Format: Pop, Search
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | @@SOURCE@@ | The source/ Site ID which presented your ad | Extra Token |
| 2 | @@CAMPAIGN-KEYWORD@@ | The keyword matched by your campaign's targeting | Keyword/Target Token |
| 3 | @@KEYWORD@@ | The keyword sent per impression in an RON campaign | Extra Token |
| 4 | @@CLICK-ID@@ | For conversion tracking | External ID Token |
| 5 | @@GEO@@ | Sends country code/Geo | Extra Token |
| 6 | @@CAMPAIGN_NAME@@ | Sends campaign name | Extra Token |
| 7 | @@DEVICE@@ | Sends the device the impression came from (Desktop, Mobile, Tablet, or Other) | Extra Token |
| 8 | @@OS@@ | Operating system the impression came from | Extra Token |
| 9 | @@BROWSER@@ | Sends the browser name the impression came from | Extra Token |
| 10 | @@CARRIER@@ | Sends the mobile carrier the impression came from | Extra Token |
| 11 | @@BID@@ | Sends the price paid for an impression, on Auto Optimizer campaigns sends the core bid | Cost Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://clkpback3.com/adServe/ssapixel?subid={!tscode!}&price={!revenue!}
SourceKnowledge
- Traffic Type: Mobile, Desktop
- Ads Format: In-text native, Apps, Micro-influencers
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {subid} | The source | Keyword/Target Token |
| 2 | {adv_price} | The price/cost | Keyword/Target Token |
| 3 | {clickid} | the click id - unique identifier | External ID Token |
| 4 | {oadest} | the ad name | Ad Token |
| 5 | {device.geo.country} | Country name | Extra Token |
| 6 | {device.geo.region} | Region name | Extra Token |
| 7 | {device.geo.city} | City Name | Extra Token |
| 8 | {device.ua} | User Agent | Extra Token |
| 9 | {device.ip} | IP | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://upx.provenpixel.com/postback.php?clk={!tscode!}&order_amount={!revenue!}&order_id={!transaction!}
Taboola
- Traffic Type: Mobile
- Ads Format: in-feed, video, Display
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {site} | The site name | Keyword/Target Token |
| 2 | {thumbnail} | This passes back post-click data by item. Image URL information will appear in your analytics platform. | Extra Token |
| 3 | {title} | This passes back post-click data by title. The headline for your item will appear in your analytics platform. | Extra Token |
| 4 | {platform} | This passes back post-click data by platform. This returns "Desktop," "Mobile," etc. | Extra Token |
| 5 | {campaign_id} | This returns a unique campaign ID | Extra Token |
| 6 | {campaign_item_id} | It returns a unique item ID | Extra Token |
| 7 | {site_id} | This passes back post-click data by referring publisher ID | Extra Token |
| 8 | {click_id} | Unique Id of the impression | External ID Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={!tscode!}&name=EVENT_NAME&revenue={!revenue!}
TIP
EVENT_NAME - Replace with the corresponding Event Name value in Backstage; Revenue is an optional parameter.
TikTok
- Traffic Type: Mobile, Desktop
- Ads Format: in-feed, top-view, brand takeover
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | __CLICKID__ | Unique ID identifier | External ID Token |
| 2 | __CID__ | Add a custom value for Ad to identify the ad from TikTok | Ad Token |
| 2 | __PLACEMENT__ | Placemnet token | Keyword/Target Token |
| 2 | __CID_NAME__ | Ad name | Extra Token |
| 2 | __AID__ | Ad Group ID | Extra Token |
| 2 | __AID_NAME__ | Ad Group Name | Extra Token |
| 2 | __CAMPAIGN_ID__ | Campaign ID from TikTok | Extra Token |
| 2 | __CAMPAIGN_NAME__ | Campaign Name from TikTok | Extra Token |
S2S (Server-to-Server) Postback URL - not available. Integration via API is available for TikTok
Traffic Factory
- Traffic Type: Mobile, Desktop
- Ads Format: Display, Pop-under, contextual
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {target.name} | Campaign's target name | Keyword/Target Token |
| 2 | {target.cpm} | Target's cost | Cost Token |
| 3 | {goal_tracking} | Goal tracking token required for server to server tracking | External ID Token |
| 4 | {banner.id} | Banner's id | Ad Token |
| 5 | {campaign.id} | Campaign ID | Extra Token |
| 6 | {banner.name} | Name of the banner | Extra Token |
| 7 | {banner.size} | Size of the banner (e.g. "338x235") | Extra Token |
| 8 | {target.id} | Campaign's target id | Extra Token |
| 9 | {categories} | The page's categories | Extra Token |
| 10 | {user.country} | 3 letters ISO country code of the user's country. (e.g. "FRA" for France) | Extra Token |
| 11 | {user.region} | User region code | Extra Token |
| 12 | {user.region.name} | User region name | Extra Token |
| 13 | {carrier} | User carrier | Extra Token |
| 14 | {user.browser} | User's web browser | Extra Token |
| 15 | {user.device} | User's device | Extra Token |
TrafficJunky
- Traffic Type: Mobile, Desktop
- Ads Format: Display
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {ACLID} | Used to set up a Server to Server (S2S) postback URL, it will be replaced with the ClickID value that needs to be sent back in the post-back URL | External ID Token |
| 2 | {CampaignID} | ID of your campaign | Extra Token |
| 3 | {Keyword} | Hard coded for static banner ad formats and HTML video. To be added manually for Dynamic Rich Media, EPOM and iFrames | Extra Token |
| 4 | {CampaignName} | The name of your campaign | Extra Token |
| 5 | {BLPID} | The ID of your Banner & Landing page (or ad group) | Extra Token |
| 6 | {BLPName} | The name you assigned to your BLP | Extra Token |
| 7 | {SiteName} | The name of the site on which the ad is shown | Keyword/Target Token |
| 8 | {SpotName} | The name of the spot on which the ad is shown (the spot name always include the site name | Extra Token |
| 9 | {SpotID} | The ID of the spot on which the ad is shown | Extra Token |
| 10 | {Location} | The name of the Geo on which the ad is shown (if you are Geo targeting the campaign) | Extra Token |
| 11 | {BanID} | The ID of your banner (The ID of the image you used to create the BLP) | Extra Token |
| 12 | {BanName} | The name of your banner | Extra Token |
| 13 | {AdID} | The ID of your ad (The BLP + Spot combination) | Ad Token |
| 14 | {BidValue} | The value of your bid | Cost Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://ads.trafficjunky.net/tj_ads_pt?a=XXXXXXXX&member_id=YYYYY&cti=[TRANSACTION_UNIQ_ID]&ctv={!revenue!}&ctd=[TRANSACTION_DESCRIPTION]&aclid={!tscode!}
-[TRANSACTION_UNIQ_ID] - The unique ID of the transaction is used in order to match conversions reported here with transactions on your Sales backend system. -[TRANSACTION_DESCRIPTION] - The transaction description is any information that might help you identify the transaction on your Sales backend system. Example: ProductName+Biller+IDOfYourCustomer.
TrafficHaus
- Traffic Type: Mobile, Desktop
- Ads Format: Banner
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {transaction_id} | Unique ID of the click | External ID Token |
| 2 | {zone} | Zone ID | Keyword Token |
| 3 | {cid} | Banner ad | Ad Token |
| 4 | {domain} | Domain | Extra Token |
| 5 | {ad} | Campaign ID | Extra Token |
| 6 | {affiliate_id} | Affiliate ID | Extra Token |
| 7 | [filename] | Filename | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://syndication.traffichaus.com/adserve/postback.php?pid=REPLACE&trans={!tscode!}&value={!revenue!}
TrafficHunt
- Traffic Type: Mobile, Desktop
- Ads Format: Display
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [txn_id] | Unique ID of the click | External ID Token |
| 2 | [adspace] | Ad space location | Extra Token |
| 3 | [banner] | Banner ad | Ad Token |
| 4 | [banner_size] | Banner size | Extra Token |
| 5 | [camp_id] | Campaign ID | Extra Token |
| 6 | [carrier] | Device Carrier | Extra Token |
| 7 | [country] | Country of the visitor | Extra Token |
| 8 | [site] | Site ID | Keyword/Target Token |
| 9 | [user_os] | Operating system of the visitor | Extra token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://ads.traffichunt.com/adx-dir-d/servlet/WebF_AdManager.AdActionManager?nid=3&txn_id={!tscode!}
TrafficStars
- Traffic Type: Mobile, Desktop
- Ads Format: Display
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {campaign} | Campaign Name | Extra Token |
| 2 | {campaign_id} | Campaign ID | Extra Token |
| 3 | {creative_id} | Creative ID | Ad Token |
| 4 | {device_type} | Device type | Extra Token |
| 5 | {device_type_id} | Device type ID | Extra Token |
| 6 | {os} | Operating System | Extra Token |
| 7 | {os_id} | Operating System ID | Extra Token |
| 8 | {browser} | Browser | Extra Token |
| 9 | {browser_id} | Browser ID | Extra Token |
| 10 | {referrer} | Referrer | Extra Token |
| 11 | {site_id} | Site ID | Extra Token |
| 12 | {category} | Categories detected | Extra Token |
| 13 | {category_id} | Category ID | Extra Token |
| 14 | {carrier} | Сarrier | Extra Token |
| 15 | {keywords} | Keywords collected | Keyword/Target Token |
| 16 | {geo} | 2-char country code | Extra Token |
| 17 | {lang} | 2-char language code | Extra Token |
| 18 | {format_id} | Creative format ID | Extra Token |
| 19 | {format} | Creative format - WIDTHxHEIGHT for banners and name for other creatives, for example: Popunder, Mobile Popunder | Extra Token |
| 20 | {pricing_mode} | CPM, CPC, etc | Extra Token |
| 21 | {cost} | CPM price, CPC price, etc. | Cost Token |
| 22 | {site_host} | Site URL | Extra Token |
| 23 | {ecpc} | ECPC | Extra Token |
| 24 | {adspot_id} | Ad spot ID | Extra Token |
| 25 | {adspot_name} | Ad spot name | Extra Token |
| 26 | {click_id} | Unique Click ID (used in S2S Postback URL) | External ID Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
- Basic S2S Postback URL
https://tsyndicate.com/api/v1/cpa/action/{!tscode!}?value={!revenue!}
Advanced S2S Postback URL
- Traffic Stars allows you to track multiple leads and different prices on a single
{click_id}. The postback must be called via HTTPS and must contain values for lead_code and key parameters.
https://tsyndicate.com/api/v1/cpa/action/{!tscode!}?value={!revenue!}&lead_code={unique_lead_code}&key={secret_key}- Traffic Stars allows you to track multiple leads and different prices on a single
TIP
Where {unique_lead_code} is a unique code generated by user for each postback and {secret_key} is the unique secret key available in the client admin panel under the "Tracking & API" page - S2S tracking.
Trending.Bid
- Traffic Type: Mobile, Desktop
- Ads Format: Push, Clickunder
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | ${sourceid} | Source ID | Keyword/Target Token |
| 2 | ${trackid} | click ID for conversion tracking | External ID Token |
| 3 | ${click_cost} | Cost per click (CPC) | Cost Token |
| 4 | ${creative} | AD/Creative ID | Ad Token |
| 5 | ${format} | Ad Format | Extra Token |
| 6 | ${campaign} | Campaign ID | Extra Token |
| 6 | ${category} | Category | Extra Token |
| 6 | ${ssp_id} | SSP ID | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://passfiss.com/lead/dspsl/lead1?trkId={!tscode!}&price={!revenue!}
Tonic.com (DNTX.com)
- Traffic Type: Mobile, Desktop
- Ads Format: Display, Domain, email, popup
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | [carrier] | Carrier code of the visitor | Extra Token |
| 2 | [country] | Country code of the visitor | Extra Token |
| 3 | [cpc] | Cost per click (CPC) | Cost Token |
| 4 | [match] | Keywords or category match | Keyword/Target Token |
| 5 | [mob_pf] | Mobile platform | Extra Token |
| 6 | [sourceid] | Unique ID of a single domain or source | Extra Token |
S2S (Server-to-Server) Postback URL - no information available
ZeroPark
- Traffic Type: Mobile, Desktop
- Ads Format: Push, Pop, Domain
| # | Token Name | Token Description | CPV Lab Pro Token Type |
|---|---|---|---|
| 1 | {cid} | Sends a click ID for conversion tracking | External ID Token |
| 2 | {keyword} | Sends keywords attached to the visitor | Keyword/Target Token |
| 3 | {target} | Sends a target ID ; it is the actual subplacement of your pop-up; targets belong to certain sources | Extra Token |
| 4 | {source} | Sends a source ID | Extra Token |
| 5 | {match} | Sends a keyword that got you the visit; it is applicable only for keyword campaigns | Extra Token |
| 6 | {traffic_type} | Sends POPUP / DOMAIN | Extra Token |
| 7 | {geo} | Sends a country code | Extra Token |
| 8 | {visitor_type} | Sends ADULT / NON-ADULT | Extra Token |
| 9 | {campaign_id} | Sends a numeric campaign ID | Extra Token |
| 10 | {campaign_name} | Sends a campaign name | Extra Token |
| 11 | {os} | Sends an operating system name | Extra Token |
| 12 | {device_id} | Send a device ID | Extra Token |
| 13 | {browser} | Sends a browser name for desktop traffic | Extra Token |
| 14 | {target_url} | Sends a target URL | Extra Token |
| 15 | {visit_cost} | The cost per visit | Cost Token |
| 16 | {carrier} | Carrier | Extra Token |
S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro
http://postback.zeroredirect1.com/zppostback/XXXXXX-XXXX-XXXX-XXXX-XXXXXX?cid={!tscode!}&payout={!revenue!}
TIP
Note: The Postback URL is provided in your ZeroPark account. You just need to make sure you are using the right CPV Lab Pro tokens ({!tscode!} and {!revenue!})