Traffic Source Tokens

  • Here you will find a list with the Tokens/Macros for some Traffic Sources and how we recommend to be captured in CPV Lab Pro. Feel free to change them as you need in your campaigns.
  • These tokens can be captured in CPV Lab Pro as Keyword Token, Ad Token, Cost Token (only for the CPC of visitor), External ID Token (only for the unique visitor code sent by the Traffic Source) and the 10 Extra Tokens.
  • It is not necessary to capture all extra tokens provided by Traffic Source in your campaigns. Capture only the ones you want to see in your Stats and Reports.

NOTE: Each Traffic Source may change their tokens from time to time. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. Please double check with your Traffic Source to make sure the tokens are still accurate.

Active Revenue DSP

Active Revenue DSP Logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Native ads, Push, Pop
# Token Name Token Description CPV Lab Pro Token Type
1 {query} The keyword used Keyword Token
2 {bid} The cost for the click Cost Token
3 {conversion} The unique click ID External ID Token
4 {banner} Creative ID Ad Token
5 {carrier} ISP Carrier Extra Token
6 {search_referrer_domain} Referrer Domain Extra Token
7 {campaign} Campaign ID Extra Token
8 {source_subid} Traffic Source ID Extra Token
9 {state} State Name Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://xml.activerevenue.com/conversion?c={!tscode!}&count=1&value={!revenue!}

You can find more details on how to use Active Revenue DSP as a Traffic Source in CPV Lab Pro on the Active Revenue Use Case page.

Advertise.com Logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: intext, push, in-video, overlay
# Token Name Token Description CPV Lab Pro Token Type
1 <<ADVPBTOKEN>> Postback token External ID Token
2 <<AFFSUB>> Publisher unique ID Extra Token
3 <<ECPC>> Cost per click/impression Cost Token
4 <<TERMS_HTML>> The actual searched keyword/phrase of visitor Extra Token
5 <<TERMS_HTML_KW>> Bidded keyword Keyword/Target Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://www.advconversion.com/ads-postback-conversiontrack/conversion/postBack.do?pbkey=UNIQUEID&pbsid={!tscode!}

UNIQUEID is your ID as Customer of this Traffic Source

Advertizer

Advertizer logo

  • Traffic Type: Mobile
  • Ads Format:
# Token Name Token Description CPV Lab Pro Token Type
1 [[subid]] The unique code for each visitor External ID Token
2 [[partner_id]] The "partner_id" from Advertizer.com Extra Token

S2S (Server-to-Server) Postback URL (For InText) - used as Traffic Source Pixel in CPV Lab Pro

http://postback.advertizer.com/pb.php?clickid={!tscode!}&amount={!revenue!}&advertiser_id=bbbbbbbbb&key=faaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

You can find more details on how to use Advertizer as a Traffic Source in CPV Lab Pro on the Advertizer Use Case page.

AdamoAds

AdamoAds logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, Notifications, pop-under, in-video
# Token Name Token Description CPV Lab Pro Token Type
1 {ad_id} Unique ID of the ad Ad Token
2 {bid} The real-time bid amount Cost Token
3 {campaign_id} Unique ID of the campaign Extra Token
4 {country} Country name of the visitor Extra Token
5 {hostname} Host name of the traffic source Extra Token

AdCash

AdCash logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, Pop, in-app
# Token Name Token Description CPV Lab Pro Token Type
1 [advertiser] Advertiser profile ID in Adcash system. Extra Token
2 [ban] Creative ID Ad Token
3 [browser] Visitor browser name Extra Token
4 [campaign] Unique ID of the campaign Extra Token
5 [city] Visitor city name Extra Token
6 [clickid] Unique ID of the click/impression (mandatory for tracking) External ID Token
7 [connection_type] 1 = DSL, 2 = Wi-Fi, 3 = everything else Extra Token
8 [country] Country code of the visitor Extra Token
9 [device_make] Manufacturer of visitor device Extra Token
10 [lang] Browser main language Extra Token
11 [org] ISP organization Extra Token
12 [platform] Platform name Extra Token
13 [region] Region name of the visitor Extra Token
14 [user_timezone] Time zone passed based on the IP of the click Extra Token
15 [zone] An encrypted ID of traffic source with Sub1 and Sub2 (represents zone-sub1-sub2 encrypted) Keyword/Target Token
16 [redirection_cost] Displays a cost-specific redirection for advertiser Extra Token
17 [ssp] Supply source Extra Token
18 [device_model] Handset Model Extra Token
19 [currency] Currency ISO code: USD or EUR Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://www.pixelhere.com/et/event.php?type=[payout_type]&advertiser=[advetiser_id]&cid={!tscode!}&variable=[advertiser_data]&udid=[device_id]

For more details please check https://support.adcash.com/en/articles/54

Adnium

Adnium logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Banner, Popunder, Video
# Token Name Token Description CPV Lab Pro Token Type
1 {site} Site Name Keyword/Target Token
2 {cost} Cost Cost Token
3 {conversion} Conversion ID External ID Token
4 {banner} Banner Ad Token
5 {adzone} Ad zone Extra Token
6 {campaign} Campaign Id Extra Token
7 {country} Country Name of the visitor Extra Token
8 {region} Region name of the visitor Extra Token
9 {city} City Name of the visitor Extra Token
10 {language} Browser main language Extra Token
11 {language.code} Language code Extra Token
12 {carrier} Carrier name Extra Token
13 {device} Device name Extra Token
14 {device.type} Device Type Extra Token
15 {os} Operating System ID Extra Token
16 {os.name} Operating System Name Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://api.adnium.com/v1/advertiser/conversion/add/?token=[GENERATE_API_TOKEN]&atrack={!tscode!}&amount={!revenue!}

AdXpansion

Adxpansion

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, Mobile, popunder
# Token Name Token Description CPV Lab Pro Token Type
1 {adgroupID} ID of the ad group Extra Token
2 {campaignID} ID of the campaign Extra Token
3 {carrier} Mobile carrier name Extra Token
4 {connectiontype} Connection type Extra Token
5 {country} 2 character country code Extra Token
6 {creativeID} ID of the creative Ad Token
7 {date} Date of the traffic received Extra Token
8 {keyword} Keyword that triggered the ad displayed Keyword/Target Token
9 {transactionID} Transaction ID that identifies the impression (used in S2S Postback) External ID Token
10 {zone} Zone ID where the ad is displayed Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://api.adxpansion.com/v1/conversions/log?token=UNIQUEID&id={!tscode!}

Note:

UNIQUEID is your ID as Customer of this Traffic Source

Affinity

Affinitiy logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Search, Display
# Token Name Token Description CPV Lab Pro Token Type
1 {tsid} Traffic source ID of the publisher who sent the visitor Keyword/Target Token
2 {txnid} Unique click ID External ID Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://ck.ads.affinity.com/cnv?hx=UNIQUEID&txnid={!tscode!}

AirPush

AirPush logo

  • Traffic Type: Mobile
  • Ads Format: Push, Display, Dialog ads
# Token Name Token Description CPV Lab Pro Token Type
1 %guid% Unique ID of the click/impression (auto-generated) External ID Token
2 %carrier% Carrier name Extra Token
3 %d% IMEI (MD5 encrypted) Extra Token
4 %device% Phone (device) model Extra Token
5 %manufacturer% Phone (device) manufacturer name Extra Token
6 %campaignid% Unique ID of the campaign Extra Token
7 %creativeid% Unique ID of the creative Ad Token
8 %pubid% Unique advertiser ID or app developer Extra Token
9 %dapp% Unique ID of the app Extra Token
10 %city% City name Extra Token
11 %state% State name Extra Token
12 %androidid% Android device ID Extra Token
13 %framework% OS version of the device Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://api.airpush.com/track/?guid={!tscode!}

Avazu

Avazu logo

  • Traffic Type: Mobile
  • Ads Format: Display
# Token Name Token Description CPV Lab Pro Token Type
1 {subid} Unique ID of the click/impression External ID Token
2 {appstore_url} App store URL for an installed app Extra Token
3 {bundle_id} Application bundle or package name - intended to be a unique ID across exchanges Extra Token
4 {campaign_id} Unique ID for the campaign Extra Token
5 {campaign_name} Name of the campaign Extra Token
6 {carrier} Carrier name Extra Token
7 {category} IAB category of site or app Extra Token
8 {country} Country of visitor Extra Token
9 {creative_id} Unique ID for the creative Ad Token
10 {datetime} Date and time of RTB auction Extra Token
11 {device_model} Model of the device Extra Token
12 {device_vendor} Device vendor Extra Token
13 {exchange} Name of RTB exchange Extra Token
14 {gps} GPS coordinates Extra Token
15 {md5_did} MD5 hashed device ID (e.g. IMEI, MEID, or ESN) Extra Token
16 {md5_dpid} MD5 hashed platform-specific ID (e.g. Android ID or UDID for iOS) Extra Token
17 {media} App or site Extra Token
18 {os_version} Device operating system version Extra Token
19 {os} Device operating system Extra Token
20 {publisher_id} ID of the publisher (seller) Extra Token
21 {publisher_name} Name of the publisher Extra Token
22 {sha1_did} SHA1 hashed device ID (e.g. IMEI, MEID, or ESN) Extra Token
23 {sha1_dpid} SHA1 hashed platform-specific ID (e.g. Android ID or UDID for iOS) Extra Token
24 {site_url} Domain of the site Extra Token
25 {source_id} ID of the site or app that the ad is being served on Extra Token
26 {source_name} Name for the site or app the ad is served on Keyword/Target Token
27 {ad_size} Width and height of the ad Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://mdsp.avazutracking.net/tracking/s2s.php?subid={!tscode!}

Bidvertiser

Bidvertiser logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {BV_ADNAME} Ad identifer of your ad AD Token
2 {BV_CLICKID} Unique ID of the click/impression External ID Token
3 {BV_KEYWORD} Search term (if applicable) Keyword Token
4 {BV_SRCID} Traffic source Extra Token

S2S (Server-to-Server) Postback URL - no information available

Bing Ads

Bing Ads logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {AdGroupId} Adgroup ID that triggered the ad Extra Token
2 {AdId} Ad ID of the displayed ad Ad Token
3 {BidMatchType} Match type of the bid (e=bidded exact p=bidded phrase, b=bidded broad, c=bidded content) Extra Token
4 {CampaignId} Campaign ID that triggered the ad Extra Token
5 {Device} Device type of where the click came from m=mobile, t=tablet device, c=desktop or laptop computer) Extra Token
6 {IfContent:True} 'True' if the ad is displayed on the content network Extra Token
7 {IfMobile:True} 'True' if the ad is displayed on a mobile device Extra Token
8 {IfNative:True} 'True' if the ad is displayed as a native ad Extra Token
9 {IfSearch:True} 'True' if the ad is displayed on the search network Extra Token
10 {MatchType} Match type that triggered the ad (e=exact p=phrase b=broad c=content) Extra Token
11 {OrderItemId} Keyword ID that triggered the display of the ad Extra Token
12 {ProductId} ID of the product that triggered the ad (Bing merchant center for product ads only) Extra Token
13 {QueryString} Search query text that the visitor entered Extra Token
14 {TargetId} Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad Extra Token
15 {Campaign} The name of the campaign that triggered the ad Extra Token
16 {AdGroup} The name of the ad group that triggered the ad. Extra Token
17 {Network} The Ad network type on which the ad was served. Extra Token
18 {keyword:default} Substitutes the keyword that matched the user's search term. Spaces in the keyword will each be substituted with "%20" to ensure the URL is valid. Extra Token
19 {loc_physical_ms} The geographical location code of the physical location of the click Extra Token
20 {loc_interest_ms} The geographical location code of the location of interest that triggered the ad. Extra Token
21 {keyword} The keyword searched by the user Keyword/Target Token

Content.ad

Content Ad logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 [adid] ID of the ad creative the visitor clicked on Ad Token
2 [cid] Campaign ID Extra Token
3 [did] Domain ID (site which the visitor came from) Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

  • Content.ad does not support conversion tracking.

DatsPush

DatsPush logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Push
# Token Name Token Description CPV Lab Pro Token Type
1 {CLICK_ID} Unique ID of the click/impression External ID Token
2 {BROWSER} Browser of the visitor Extra Token
3 {CAMPAIGN_ID} Campaign ID Extra Token
4 {COUNTRY} Country of the visitor Extra Token
5 {CPC} Cost of the click Cost Token
6 {CREATIVE_ID} Creative ID of the ad Ad Token
7 {DEVICE_ID} Device ID Extra Token
8 {DEVICE_TYPE} Device TYPE Extra Token
9 {PLATFORM} Platform Extra Token
10 {SITE_ID} Keyword/Site ID Keyword/Target Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://postback.datspush.com/v1/postback?click_id={!tscode!}

EroAdvertising

EroAdvertising logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 [tracking] Unique ID of the click/impression External ID Token
2 [campaignid] Unique ID of the campaign Extra Token
3 [country] Country name of the visitor Extra Token
4 [domainid] Domain ID Extra Token
5 [adid] Unique ID of the ad creative Ad Token
6 [spaceid] Unique ID of the ad space Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://tracker.ero-advertising.com/tracking/conv.php?cid={!tscode!}

ExoClick

ExoClick logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {actual_cost} The actual CPM / CPC paid for each impression / click Cost Token
2 {campaign_id} ID of the campaign. Extra Token
3 {category_id} ID of the category detected. Extra Token
4 {cost} Cost of click or impression. Extra Token
5 {country} 3-char country code of the visitor. Extra Token
6 {currency} Currency of the advertiser account. Extra Token
7 {format} Banner size. Example: 300×250. Extra Token
8 {keyword} The keyword that was matched in case of campaigns targeting specific keywords. Empty if there is no match. Extra Token
9 {language} Language of the visitor. Extra Token
10 {pricing_model} Pricing model of the campaign. (1 = CPC, 2 = CPM, 3 = CPA, 4 = Smart CPM) Extra Token
11 {rtb_timeout} RTB Timeout value in ms (applied only on RTB calls). Extra Token
12 {site_id} ID number of the site where the ad is displayed. Extra Token
13 {src_hostname} Domain/Site name where the ad is displayed. Keyword/Target Token
14 {tags} The list of keywords that have been identified for that ad impression. Extra Token
15 {url} URL of the page where the ad is displayed. Extra Token
16 {variation_id} ID of the variation. (Banner or landing page) Ad Token
17 {zone_id} ID of the ad zone where the ad is displayed. Extra Token
18 {conversions_tracking} Unique ID of the click/impression External ID Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://main.exoclick.com/tag.php?goal=UNIQUEGOALID&tag={!tscode!}

UNIQUEGOALID is your ID as Customer of this Traffic Source

ExoticAds

ExoticAds logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {ad_CLICK} Unique click ID. Used for S2S campaign tracking. External ID Token
2 {ad_MBID} The bid for a click Cost Token
3 {ad_CAT} The Category Keyword/Target Token
4 {ad_GEO} The Country Code (2 letters) Extra Token
5 {ad_ZONE} The zone ID number Extra Token
6 {ad_BANNER} The banner ID Ad Token
7 {ad_CMP} The campaign name as it shows on your campaign page in ExoticAds Extra Token
8 {ad_CMPID} Campaign ID Extra Token

Facebook

Facebook

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {{ad.id}} Ad Id Extra Token
2 {{adset.id}} Adset ID Extra Token
3 {{campaign.id}} Campaign ID Extra Token
4 {{ad.name}} Ad Name Ad Token
5 {{adset.name}} Adset Name Extra Token
6 {{campaign.name}} Campaign Name Extra Token
7 {{site_source_name}} Site Source Keyword/Target Token
8 {{placement}} Placement Extra Token

Go2Mobi

Go2Mobi logo

  • Traffic Type: Mobile
# Token Name Token Description CPV Lab Pro Token Type
1 {campaign} Go2mobi campaign id Extra Token
2 {cc} Exchange country code of user Extra Token
3 {city} Carrier city of visitor Extra Token
4 {clickid} Unique ID of the click/impression External ID Token
5 {country} Carrier country of visitor Extra Token
6 {crid} Creative ID Ad Token
7 {device_model} Device model Extra Token
8 {device_vendor} Device make Extra Token
9 {imp} Impression dimensions (width x height) Extra Token
10 {isp} Carrier name of visitor Extra Token
11 {lat} GPS coordinates (latitude) Extra Token
12 {lon} GPS coordinates (longitude) Extra Token
13 {os} Device operating system Extra Token
14 {os_verion} Device operating system version Extra Token
15 {plid} Exchange placement ID Extra Token
16 {pln} Exchange placement name Keyword/Target Token
17 {referrer} HTTP referrer URL (if applicable) Extra Token
18 {referrer_domain} HTTP referrer domain (if applicable) Extra Token
19 {region} Carrier region of visitor Extra Token
20 {ua_hash} Device user agent SHA1 hash Extra Token
21 {uid} User identifier (AndroidID, Google AID, or IDFA) - Includes TYPE Prefix Extra Token
22 {uid_deviceid} User identier (DOES NOT INCLUDE TYPE prefix) Extra Token
23 {uid_type} User identier TYPE Prefix Extra Token
24 {year} Device year of release Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

  • You need to replace the {clickid} macro with the macro from CPV Lab Pro, which is {!tscode!}

Google Ads logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {keyword} For the Search Network: the keyword from your account that matches the search query, unless you are using a Dynamic Search ad, which returns a blank value. For the Display Network: the keyword from your account that matches the content. Keyword/Target Token
used for Google Search
2 {campaignid} The campaign ID. (Use this when you've set up your tracking info at account level and want to know which campaign served your ad.) Extra Token
3 {adgroupid} The ad group ID. (Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad.) Extra Token
4 {feeditemid} The ID of the extension that was clicked. Extra Token
5 {targetid} The ID of the keyword (labeled "kwd"), dynamic search ad ("dsa") target, remarketing list target ("aud"), or product partition ("pla") that triggered an ad. Extra Token
6 {loc_interest_ms} The ID of the location of interest that helped trigger the ad. See developer website for location IDs. Extra Token
7 {loc_physical_ms} The ID of the geographical location of the click. See developer website for location IDs. Extra Token
8 {matchtype} The match type of the keyword that triggered your ad: "e" for exact, "p" for phrase, or "b" for "broad" Extra Token
9 {network} Where the click came from: "g" for Google search, "s" for a search partner, or "d" for the Display Network Extra Token
10 {device} What device the click came from: "m" for mobile (including WAP), "t" for tablet, and "c" for computer Extra Token
11 {devicemodel} What model of phone or tablet the click came from (for example, "Apple+iPhone"). Note: only available on Display Network campaigns Extra Token
12 {ifmobile:True} 'True' if your ad is clicked from a mobile phone Extra Token
13 {ifnotmobile:True} 'True' if your ad is clicked from a computer or tablet Extra Token
14 {ifsearch:True} 'True' if your ad is clicked from a site in the Google Search Network Extra Token
15 {ifcontent:True} 'True' if your ad is clicked from a site in the Google Display Network Extra Token
16 {creative} A unique ID for your ad Ad Token
17 {target} A placement category (works with placement-targeted campaigns only) Extra Token
18 {adposition} The position on the page that your ad appeared in, with a value like "1t2"(this means page 1, top, position 2) Extra Token
19 gclid The unique code passed from Google Ads for each visitor when auto-tagging is enabled in your Google Ads account External ID Token

Google Ads logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {placement} The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns) Keyword/Target Token
used for Google Display
2 {campaignid} The campaign ID. (Use this when you've set up your tracking info at account level and want to know which campaign served your ad.) Extra Token
3 {adgroupid} The ad group ID. (Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad.) Extra Token
4 {feeditemid} The ID of the extension that was clicked. Extra Token
5 {targetid} The ID of the keyword (labeled "kwd"), dynamic search ad ("dsa") target, remarketing list target ("aud"), or product partition ("pla") that triggered an ad. Extra Token
6 {loc_interest_ms} The ID of the location of interest that helped trigger the ad. See developer website for location IDs. Extra Token
7 {loc_physical_ms} The ID of the geographical location of the click. See developer website for location IDs. Extra Token
8 {matchtype} The match type of the keyword that triggered your ad: "e" for exact, "p" for phrase, or "b" for "broad" Extra Token
9 {network} Where the click came from: "g" for Google search, "s" for a search partner, or "d" for the Display Network Extra Token
10 {device} What device the click came from: "m" for mobile (including WAP), "t" for tablet, and "c" for computer Extra Token
11 {devicemodel} What model of phone or tablet the click came from (for example, "Apple+iPhone"). Note: only available on Display Network campaigns Extra Token
12 {ifmobile:True} 'True' if your ad is clicked from a mobile phone Extra Token
13 {ifnotmobile:True} 'True' if your ad is clicked from a computer or tablet Extra Token
14 {ifsearch:True} 'True' if your ad is clicked from a site in the Google Search Network Extra Token
15 {ifcontent:True} 'True' if your ad is clicked from a site in the Google Display Network Extra Token
16 {creative} A unique ID for your ad Ad Token
17 {target} A placement category (works with placement-targeted campaigns only) Extra Token
18 {adposition} The position on the page that your ad appeared in, with a value like "1t2"(this means page 1, top, position 2) Extra Token
19 gclid The unique code passed from Google Ads for each visitor when auto-tagging is enabled in your Google Ads account. External ID Token

Infolinks logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, In-Line Text
# Token Name Token Description CPV Lab Pro Token Type
1 {QUERY} The query string Keyword/Target Token
2 {CLICKSER} unique identifier External Id Token
3 {AD_ID} Ad Id Ad Token
4 {AID} Advertiser ID Extra Token
5 {CITY} City Name Extra Token
6 {COUNTRY} Country Code Extra Token
7 {DMA} DMA Region Extra Token
8 {DOMAIN} Domain Extra Token
9 {GID} Campaign ID Extra Token
10 {NEAT_KEYWORD} Matched Keyword Extra Token
11 {POSTAL} Zip Code Extra Token
12 {REGION} State/Region Extra Token
13 {SOURCE_ID} Source ID Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://conversion.adshop.infolinks.com/conversion/S2S=1&aid=REPLACE&id={!tscode!}

InMobi

InMobi logo

  • Traffic Type: Mobile

Here you can find more details aboutInMobi parameters

# Token Name Token Description CPV Lab Pro Token Type
1 $IDA iOS Identifier for advertising Extra Token
2 $GPID Android Google play advertising ID Extra Token
3 $IMP_ID Macro used to send across InMobi’s click ID External Id Token
4 $APPOGRAPHIC_ID Will be replaced with the Appographic segment ID only for ads served from Appographic ad groups. Else, it will be replaced with -1 Extra Token
5 $GEO_CC Will be replaced with the country code Extra Token
6 $HANDSET_TYPE The device type (feature phone/smart phone/tablet) Extra Token
7 $CAMPAIGN_NAME The campaign name Extra Token
8 $ADGROUP_NAME The ad group name Extra Token
9 $CREATIVE_NAME The ad name Ad Token
10 $BLINDED_SITE_ID The blinded publisher ID. If the ad served is from an Appographic ad group, the publisher ID replacement will be -1 Extra Token

S2S (Server-to-Server) Postback URL - no information available

JuicyAds

JuicyAds logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {dynamicCMP} The JuicyAds campaign ID (mobile & pop under campaigns only) Extra Token
2 {dynamicCON} Connection type - wifi or carrier (Available for PopUnders only) Extra Token
3 {dynamicDOS} Device operating system of the visitor (Available for PopUnders only) Extra Token
4 {dynamicDTY} Device type of visitor (Available for PopUnders only) Extra Token
5 {dynamicGEO} 2-character Country code of visitor Extra Token
6 {dynamicIMG} Campaign image ID (Available for Banners only. Pops are sold by SiteID only) Ad Token
7 {dynamicIMGNAME} The Campaign Image Filename (at the time of upload) excluding the .extension Extra Token
8 {dynamicPUB} Publisher ID (Available for Banners and Pops) Extra Token
9 {dynamicSITE} Site ID where the ad was displayed on Keyword/Target Token
10 {dynamicZNE} AdZone ID where the ad was displayed (Available for Banners only. Pops are sold by SiteID only) Extra Token
11 {dynamicS2S} Unique Identification number for each click (31 characters) External ID Token
12 {dynamicBID} The cost per click (CPC) cost per impression (CPM) at the time of your click/impression ie. CPC $0.01 CPM $0.0001 Cost Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://ck.juicyads.com/ilikeitjuicy.php?c=21519&s2s={!tscode!}&amount={!revenue!}&token=[asProvided]23&data=[asProvided]

Check your JuicyAds account for the parameters marked with [asProvided].

LeadBolt

LeadBolt logo

  • Traffic Type: Mobile
# Token Name Token Description CPV Lab Pro Token Type
1 [AD_GROUP_ID] Unique ID of the ad group Extra Token
2 [AD_ID] Unique ID of the ad Ad Token
3 [CAMP_ID] Unique ID of the campaign Extra Token
4 [CAT_ID] Category ID Extra Token
5 [CLK_ID] Unique ID of the click/impression External ID Token
6 [DEVICE_ID] Device ID of the visitor Extra Token
7 [PLATFORM] Platform ID of the visitor Extra Token
8 [PUB_ID] Publisher ID as a sub publisher Extra Token
9 [SECRET_KEY] Secret key Extra Token
10 [TRACK_ID] Track ID Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://ad.leadbolt.net/conv?track_id=UNIQUEID&clk_id={!tscode!}

UNIQUEID is a campaign level ID from this Traffic Source. It will be a different ID for each campaign.

MegaPu.sh

MegaPu.sh logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Push
# Token Name Token Description CPV Lab Pro Token Type
1 {feedid} Feed identifier Keyword/Target Token
2 {bid} Bid (usd) Cost Token
3 {clickid} unique click identifier External ID Token
4 {camp_id} Campaign ID Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://megapu.sh/pb?cid={!tscode!}&p={!revenue!}&f={feedid}&currency={cur}

MGID

MGID logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {campaign_id} ID of the campaign. This macro is used to help the client-advertiser (and sales – and – account managers) to identify his campaigns (clients’ campaigns) within MGID system. Extra Token
2 {category_id} ID of ad category. This macro is used to differentiate ads filtered by categories in our system. It displays performance per each vertical. Some categories may also have sub-categories within them. Extra Token
3 {click_id} Provides click parameters for post-back reporting. External ID Token
4 {click_price} Reports the costs actually paid for the click by the advertiser. Cost Token
5 {geo} Geographical region of the user. This macro is used for campaigns with multiple geo settings for identifying better geo performance and profitability per region, as well as targeting validation. Extra Token
6 {teaser_id} ID represents a unique ad ID that can be matched in the system. Ad Token
7 {widget_id} ID of the placement (publisher, platform, website). These are used to identify and manage publisher sources, as each placement carries a unique number. Keyword/Target Token
8 {City} City of the visitor Extra Token
9 {Country} Country of the visitor Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://a.mgid.com/postback?c={!tscode!}&e=EventName&r={!revenue!}

The parameters for the postback URL are: c={click_id}; e=event (it can be registration or any other event); r= revenue ;

It is recommended to use your unique MGID lead_id together with the event name (example: e=EventNameLead_id) so it can be easily tracked in case of any outage

MobFox

MobFox logo

  • Traffic Type: Mobile
# Token Name Token Description CPV Lab Pro Token Type
1 MFOXADID Unique ID of the ad AD Token
2 MFOXAGID Unique ID of the ad group Extra Token
3 MFOXCAID Unique ID of the campaign Extra Token
4 MFOXCLICKID Unique ID of the click/impression External ID Token
5 MFOXIFA iOS Advertiser ID Extra Token
6 MFOXPUBID Unique ID of the publisher Keyword/Target Token
7 MFOXUDID Device ID of the visitor Extra Token
8 MFOXGAID Android Advertiser ID Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://my.mobfox.com/conversion.track.php?account_id=UNIQUEID&click_id={!tscode!}

UNIQUEID is your ID as Customer of this Traffic Source

MobiCow

MobiCow logo

  • Traffic Type: Mobile
  • Ads Format: full screen
# Token Name Token Description CPV Lab Pro Token Type
1 {MOBI_CARRIER} Mobile carrier of visitor Extra Token
2 {MOBI_COST} Impression cost Cost Token
3 {MOBI_DEVICE} Device model of visitor Extra Token
4 {MOBI_SITE} Site ID Keyword/Target Token
5 {MOBI_TRACKING_ID} Unique ID of the click/impression External ID Token
6 {MOBI_VENDOR} Device Vendor of visitor Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://cdn.mobicow.com/tracking/postback/UNIQUEID_global/{!tscode!}

UNIQUEID is your ID as Customer of this Traffic Source

Mobidea Push

Mobidea Push logo

  • Traffic Type: Mobile
  • Ads Format: Push
# Token Name Token Description CPV Lab Pro Token Type
1 {click_id} Unique Click ID External ID Token
2 {source} Source Name Keyword/Target Token
3 {supply_id} Supply ID
4 {country} Country name Extra Token
5 {campaign_id} Campaign ID Extra Token
6 {deviceName} Device Name Extra Token
7 {city} City Name Extra Token
8 {language} Language used Extra Token
9 {bid} Bid value Cost Token
9 {bidcpm} Bid CPM Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://s2s.mobideapush.com/conversion?click_id={!tscode!}

NativeAds

NativeAds logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Native
# Token Name Token Description CPV Lab Pro Token Type
1 {ad_id} The ad ID of the ad that generated the click Ad Token
2 {ad_title} The title of your advertisement Extra Token
3 {campaign_ID} The unique Campaign ID of the individual campaign Extra Token
4 {campaign_name} The name you assigned to your campaign Extra Token
5 {device} The type of device the individual who clicks the ad is using – i.e. Desktop or Mobile. Note that Desktop includes Tablet. Extra Token
6 {widget_id} Identifies the widget ID that generated the click Keyword/Target Token

S2S (Server-to-Server) Postback URL - no information available

OutBrain

OutBrain logo

  • Traffic Type: Mobile, Desktop
# Token Name Token Description CPV Lab Pro Token Type
1 {{ad_id}} ad id Ad Token
2 {{doc_title}} document title Extra Token
3 {{doc_author}} document author Extra Token
4 {{doc_id}} document id Extra Token
5 {{ad_title}} ad title Extra Token
6 {{req_id}} request id Extra Token
7 {{source_id}} external source id Extra Token
8 {{promoted_link_id}} external promoted link id Extra Token
9 {{campaign_id}} external campaign id Extra Token
10 {{section_id}} referrer section id Extra Token
141 {{section_name}} referrer section name Extra Token
12 {{publisher_id}} referrer publisher id Extra Token
13 {{publisher_name}} referrer publisher name Keyword/Target Token
14 {{ob_click_id}} server-to-server multiple conversion id External ID Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://tr.outbrain.com/pixel?ob_click_id={!tscode!}&name=EVENT_BASED_CONVERSION_NAME

Swap out the “EVENT_BASED_CONVERSION_NAME” placeholder for your actual Event-Based conversion name

PlugRush

PlugRush logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, Pop, Native
# Token Name Token Description CPV Lab Pro Token Type
1 {$click_id} unique click_id used for conversion-tracking External ID Token
2 {$cpv} the cost per visitor Cost Token
3 {$browser} the browser name Extra Token
4 {$campaign_id} the unique ID of your campaign Extra Token
5 {$cc} two letter country code of the visitor Extra Token
6 {$domain_id} a unique ID of the traffic source/website Keyword/Target Token
7 {$orientation} the orientation of the source/website Extra Token
8 {$os} the operating system of the visitor Extra Token
9 {$creative_id} the id of the creative used Ad Token
10 {$source_id} a unique ID of the traffic source. ID's beginning with an R represents referrals, while ID's beginning with an S represents the source Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://www.prprocess.com/conversion?user_id=UNIQUEID&click_id={!tscode!}&currency=USD&payout={!revenue!}

UNIQUEID is your ID as Customer of this Traffic Source

PopAds

PopAds logo

  • Traffic Type: Desktop
  • Ads Format: Pop
# Token Name Token Description CPV Lab Pro Token Type
1 [WEBSITEID] ID of the website that was source of the popunder (Required) Keyword/Target Token
2 [CAMPAIGNID] ID of campaign (Required) Extra Token
3 [CATEGORYID] ID of the category of traffic source website Extra Token
4 [CATEGORYNAME] Name of the category of traffic source website Extra Token
5 [ISPID] ID of ISP of visitor Extra Token
6 [ISPNAME] Name of ISP of visitor Extra Token
7 [COUNTRY] Country of the visitor Extra Token
8 [QUALITY] Quality score of the website from which the impression originated Extra Token
9 [BID] Price of the impression Cost Token
10 [SCREENRESOLUTION] Detected screen resolution of the visitor Extra Token
11 [OSNAME] Operating System name Extra Token
12 [BROWSERNAME] Browser name Extra Token
13 [FORMFACTORNAME] Form factor name, for example Smartphone or Tablet Extra Token
14 [DEVICENAME] Name of the device that visitor uses to browse the Internet, for example Apple iPhone Extra Token
15 [CAMPAIGNNAME] Name of campaign Extra Token
16 [OSID] ID of Operating System Extra Token
17 [BROWSERID] ID of Browser Extra Token
18 [FORMFACTORID] ID of Form Factor Extra Token
19 [DEVICEID] ID of Device Extra Token
20 [IMPRESSIONID] Unique ID of the impression. This can be used for troubleshooting/debugging process in case of traffic mistargeting as well as for conversion tracking (S2S). External ID Token
21 [ADBLOCK] is set to 1 when visitor uses AdBlock or 0 otherwise Extra Token
23 [LANG] value of Accept-Language header of the visitors (used for XML feeds) Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://serve.popads.net/cpixel.php?s2s=1&aid=UNIQUEID&id={!tscode!}&value={!revenue!}

UNIQUEID is your ID as Customer of this Traffic Source

PopCash

PopCash logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Popunder
# Token Name Token Description CPV Lab Pro Token Type
1 [siteid] Site ID Keyword Token
2 [clickid] Unique click id External ID Token
3 [bid] Bid for impression Cost Token
4 [category] Category name Extra Token
5 [cc] Country Extra Token
6 [carrier] Carrier Extra Token
7 [operatingsystem] Operating System Extra Token
8 [campaignid] Campaign ID Extra Token
9 [connection] Connection Type Extra Token
10 [device] Device Type Extra Token
11 [browser] Browser name Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://ct.popcash.net/click?aid=123456&clickid={!tscode!}&payout={!revenue!}

Please change 123456 to your actual ID from the postback URL that was created and can be found on the Campaign screen in your PopCash advertiser’s account.

You can find more details on how to use PopCash.net as a Traffic Source in CPV Lab Pro on the PopCash Use Case page.

PropellerAds

PropellerAds logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Push, Popunder, Native, Native Interstitial
# Token Name Token Description CPV Lab Pro Token Type
1 {cost} Price of 1 impression (is valid for Push CPC campaigns as well) Cost Token
2 ${SUBID} Unique ID for tracking conversions External ID Token
3 {zoneid} ID of the ad zone where the ad is displayed Keyword/Target Token
4 {language} Language of the user’s browser Extra Token
5 {country} User’s country in two-letter code Extra Token
6 {countryname} Name of the user’s country Extra Token
7 {carrier} Carrier Extra Token
8 {os} Operating System Extra Token
9 {osversion} Operating System Version Extra Token
10 {campaignid} Campaign ID Extra Token
11 {isp} ISP Extra Token
12 {device} Name of the user’s device Extra Token
13 {browser} Browser name Extra Token
14 {browserversion} Browser Version Extra Token
15 {region} Name of the user’s region Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://ad.propellerads.com/conversion.php?aid=REPLACE&pid=REPLACE&tid=REPLACE&visitor_id={!tscode!}

You need to change "REPLACE" to your IDs from postback URL that was created and can be found on the Tracking screen in your PropellerAds advertiser’s account.

Please note, you need to insert your actual values for the aid & tid parameters, otherwise your conversions will not be tracked correctly!

Propel Media (Trafficvance)

Propel Media logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: in-video, Display, Native
# Token Name Token Description CPV Lab Pro Token Type
1 {keyword} The keyword used Keyword/Target Token
2 {bid} The Cost per click Cost Token
3 {token} The unique click ID External ID Token
4 {keywordID} The keyword ID Extra Token
5 {sourceToken} Source Name Extra Token
6 {campaignID} Campaign ID Extra Token
7 {creativeID} Creative ID Extra Token
8 {clickStatus} Click Status Extra Token
9 {city} City Name Extra Token
10 {citystate} City State
11 {state} State abreviation Extra Token
12 {statelong} State name Extra Token
13 {zip} Zip Code Extra Token
14 {fullReferrerlink} Referrer Link Extra Token
15 {rootDomainReferrer} Root Referrer Extra Token
16 {targetingDomain} Targeting Domain Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://tracking.propelmedia.com/?id=12345678912345678912&value={!revenue!}&token={!tscode!}

Please note that the id parameter from the above URL is an unique ID from Propel Media

Redirect

Redirect.com logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Native
# Token Name Token Description CPV Lab Pro Token Type
1 #SOURCE# Partner site ID Keyword/Target Token
2 #SUBSOURCE# Partner sub site ID's Extra Token
3 #CITY# City name Extra Token
4 #COUNTRY# ISO-3166 country code Extra Token
5 #COUNTRY_NAME# Country name Extra Token
6 #ISP# Internet service provider Extra Token
7 #POSTALCODE# Postal code Extra Token
8 #REGION# ISO-3166-2 region code Extra Token
9 #REGION_NAME# Region name Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://tracted.net/cp/?c={!tscode!}

RevContent

RevContent logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Native
# Token Name Token Description CPV Lab Pro Token Type
1 {widget_id} Identifies Widget ID performance Ad Token
2 {content_id} Identifies clicks by each piece of content within your boost. Extra Token
3 {boost_id} numerical identifier of Revcontent Boost Extra Token
4 {adv_targets} Identifies Interest, Brand, or Topic where click came from Keyword/Target Token

S2S (Server-to-Server) Postback URL - no information available

ReklamStore DSP

ReklamStore logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, in-video, Native
# Token Name Token Description CPV Lab Pro Token Type
1 [SITE_ID] Site ID Keyword Token
2 [CLICK_ID] Unique click id External ID Token
3 [CREATIVE_ID] Creative ID Ad Token
4 [CAMPAIGN_ID] Campaign ID Extra Token
5 [DOMAIN] Domain Name Extra Token
6 [SSP_ID] SSP ID Extra Token
7 [PLACEMENT_ID] Placement ID Extra Token
8 [IFA] Device IFA Extra Token
9 [APP_BUNDLE] App ID Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://pxl.reklamselfie.com/log?action=conversion&key={!tscode!}&price={!revenue!}

You can find more details on how to use ReklamStore DSP as a Traffic Source in CPV Lab Pro on the ReklamStore DSP Use Case page.

RichPush

RichPush logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Push
# Token Name Token Description CPV Lab Pro Token Type
1 [CLICK_ID] Unique ID of the click/impression External ID Token
2 [BID_PRICE] Cost (CPC) Cost Token
3 [SITE_ID] Website ID Keyword/Target Token
4 [PLACEMENT_ID] Ad placement ID Ad Token
5 [SUB_LIST_ID] Subscriber List ID Extra Token
6 [PUBLISHER_ID] Publisher ID Extra Token
7 [ADVERTISER_ID] Advertiser ID Extra Token
8 [ADVERTISER_NAME] Advertiser Name Extra Token
9 [CAMPAIGN_ID] Campaign ID Extra Token
10 [CAMPAIGN_NAME] Campaign Name Extra Token
11 [OS] The operating system the impression came from (Mac OS, Windows, iOS, Android, or Other) Extra Token
12 [CREATIVE_ID] Creative ID Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://rtb.adx1.com/log?action=conversion&key={!tscode!}&price={!revenue!}

RTX Platform

RTX logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Native ads, Push, Display
# Token Name Token Description CPV Lab Pro Token Type
1 {click_id} Unique ID of the click/impression External ID Token
2 {bid} Cost (CPC) Cost Token
3 {target} The name of the target that received the impression Keyword/Target Token
4 {target_id} The ID of the target that received the impression Extra Token
5 {domain} The root or subdomain of the URL that received the click or impression Extra Token
6 {creative_id} Unique ID of the ad creative Ad Token
7 {campaign_id} Unique ID of the campaign Extra Token
8 {channel} The traffic channel that served the impression Extra Token
9 {country} Country name Extra Token
10 {device} The device the click or impression came from (Desktop, Mobile, Tablet, or Other) Extra Token
11 {os} The operating system the impression came from (Mac OS, Windows, iOS, Android, or Other) Extra Token
12 {browser} The browser the impression came from (Chrome, Firefox, Edge, IE, Safari, Opera, or Other) Extra Token
13 {connection} The connection type of the user who was served the impression (Cable/DSL, Cellular, Corporate, Dial-Up, or Unknown) Extra Token
14 {carrier} The mobile carrier of the user who was served the impression Extra Token
15 {device_model} The mobile device model of the user who was served the impression Extra Token
16 {url} The full URL of the page that served your ad Extra Token
17 {target_type} The type of Pops target that received the impression (i.e., Domain, URL, URL + Page Content, Search Query, RON) Extra Token
18 {subid} The sub-ID of the traffic source that served your ad Extra Token

S2S (Server-to-Server) Postback URL - no information available

SelfAdvertiser

SelfAdvertiser logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Pop, Search
# Token Name Token Description CPV Lab Pro Token Type
1 @@SOURCE@@ The source/ Site ID which presented your ad Extra Token
2 @@CAMPAIGN-KEYWORD@@ The keyword matched by your campaign's targeting Keyword/Target Token
3 @@KEYWORD@@ The keyword sent per impression in an RON campaign Extra Token
4 @@CLICK-ID@@ For conversion tracking External ID Token
5 @@GEO@@ Sends country code/Geo Extra Token
6 @@CAMPAIGN_NAME@@ Sends campaign name Extra Token
7 @@DEVICE@@ Sends the device the impression came from (Desktop, Mobile, Tablet, or Other) Extra Token
8 @@OS@@ Operating system the impression came from Extra Token
9 @@BROWSER@@ Sends the browser name the impression came from Extra Token
10 @@CARRIER@@ Sends the mobile carrier the impression came from Extra Token
11 @@BID@@ Sends the price paid for an impression, on Auto Optimizer campaigns sends the core bid Cost Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://clkpback3.com/adServe/ssapixel?subid={!tscode!}&price={!revenue!}

Taboola

Taboola logo

  • Traffic Type: Mobile
  • Ads Format: in-feed, video, Display
# Token Name Token Description CPV Lab Pro Token Type
1 {site} The site name Keyword/Target Token
2 {thumbnail} This passes back post-click data by item. Image URL information will appear in your analytics platform. Extra Token
3 {title} This passes back post-click data by title. The headline for your item will appear in your analytics platform. Extra Token
4 {platform} This passes back post-click data by platform. This returns "Desktop," "Mobile," etc. Extra Token
5 {campaign_id} This returns a unique campaign ID Extra Token
6 {campaign_item_id} It returns a unique item ID Extra Token
7 {site_id} This passes back post-click data by referring publisher ID Extra Token
8 {click_id} Unique Id of the impression External ID Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={!tscode!}&name=EVENT_NAME&revenue={!revenue!}

EVENT_NAME - Replace with the corresponding Event Name value in Backstage; Revenue si an optional parameter.

Traffic Factory

Traffic Factory logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, Pop-under, contextual
# Token Name Token Description CPV Lab Pro Token Type
1 {target.name} Campaign's target name Keyword/Target Token
2 {target.cpm} Target's cost Cost Token
3 {goal_tracking} Goal tracking token required for server to server tracking External ID Token
4 {banner.id} Banner's id Ad Token
5 {campaign.id} Campaign ID Extra Token
6 {banner.name} Name of the banner Extra Token
7 {banner.size} Size of the banner (e.g. "338x235") Extra Token
8 {target.id} Campaign's target id Extra Token
9 {categories} The page's categories Extra Token
10 {user.country} 3 letters ISO country code of the user's country. (e.g. "FRA" for France) Extra Token
11 {user.region} User region code Extra Token
12 {user.region.name} User region name Extra Token
13 {carrier} User carrier Extra Token
14 {user.browser} User's web browser Extra Token
15 {user.device} User's device Extra Token

TrafficJunky

TrafficJunky logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display
# Token Name Token Description CPV Lab Pro Token Type
1 {ACLID} Used to set up a Server to Server (S2S) postback URL, it will be replaced with the ClickID value that needs to be sent back in the post-back URL External ID Token
2 {CampaignID} ID of your campaign Extra Token
3 {Keyword} Hard coded for static banner ad formats and HTML video. To be added manually for Dynamic Rich Media, EPOM and iFrames Extra Token
4 {CampaignName} The name of your campaign Extra Token
5 {BLPID} The ID of your Banner & Landing page (or ad group) Extra Token
6 {BLPName} The name you assigned to your BLP Extra Token
7 {SiteName} The name of the site on which the ad is shown Keyword/Target Token
8 {SpotName} The name of the spot on which the ad is shown (the spot name always include the site name Extra Token
9 {SpotID} The ID of the spot on which the ad is shown Extra Token
10 {Location} The name of the Geo on which the ad is shown (if you are Geo targeting the campaign) Extra Token
11 {BanID} The ID of your banner (The ID of the image you used to create the BLP) Extra Token
12 {BanName} The name of your banner Extra Token
13 {AdID} The ID of your ad (The BLP + Spot combination) Ad Token
14 {BidValue} The value of your bid Cost Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://ads.trafficjunky.net/tj_ads_pt?a=XXXXXXXX&member_id=YYYYY&cti=[TRANSACTION_UNIQ_ID]&ctv=[VALUE_OF_THE_TRANSACTION]&ctd=[TRANSACTION_DESCRIPTION]&aclid={!tscode!}

TrafficHunt

TrafficHunt logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display
# Token Name Token Description CPV Lab Pro Token Type
1 [txn_id] Unique ID of the click External ID Token
2 [adspace] Ad space location Extra Token
3 [banner] Banner ad Ad Token
4 [banner_size] Banner size Extra Token
5 [camp_id] Campaign ID Extra Token
6 [carrier] Device Carrier Extra Token
7 [country] Country of the visitor Extra Token
8 [site] Site ID Keyword/Target Token
9 [user_os] Operating system of the visitor Extra token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://ads.traffichunt.com/adx-dir-d/servlet/WebF_AdManager.AdActionManager?nid=3&txn_id={!tscode!}

TrafficStars

TrafficStars logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display
# Token Name Token Description CPV Lab Pro Token Type
1 {campaign} Campaign Name Extra Token
2 {campaign_id} Campaign ID Extra Token
3 {creative_id} Creative ID Ad Token
4 {device_type} Device type Extra Token
5 {device_type_id} Device type ID Extra Token
6 {os} Operating System Extra Token
7 {os_id} Operating System ID Extra Token
8 {browser} Browser Extra Token
9 {browser_id} Browser ID Extra Token
10 {referrer} Referrer Extra Token
11 {site_id} Site ID Extra Token
12 {category} Categories detected Extra Token
13 {category_id} Category ID Extra Token
14 {carrier} Сarrier Extra Token
15 {keywords} Keywords collected Keyword/Target Token
16 {geo} 2-char country code Extra Token
17 {lang} 2-char language code Extra Token
18 {format_id} Creative format ID Extra Token
19 {format} Creative format - WIDTHxHEIGHT for banners and name for other creatives, for example: Popunder, Mobile Popunder Extra Token
20 {pricing_mode} CPM, CPC, etc Extra Token
21 {cost} CPM price, CPC price, etc. Cost Token
22 {site_host} Site URL Extra Token
23 {ecpc} ECPC Extra Token
24 {adspot_id} Ad spot ID Extra Token
25 {adspot_name} Ad spot name Extra Token
26 {click_id} Unique Click ID (used in S2S Postback URL) External ID Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

  • Basic S2S Postback URL

https://tsyndicate.com/api/v1/cpa/action/{!tscode!}

  • Advanced S2S Postback URL

    • Traffic Stars allows you to track multiple leads and different prices on a single {click_id}. The postback must be called via HTTPS and must contain values for lead_code and key parameters.

    https://tsyndicate.com/api/v1/cpa/action/{!tscode!}?value={price}&lead_code={unique_lead_code}&key={secret_key}

Where {price} is the float type price of the lead, and {unique_lead_code} is a unique code generated by user for each postback and {secret_key} is the unique secret key available in the client admin panel under the "Tracking & API" page - S2S tracking.

Tonic.com (DNTX.com)

Tonic logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Display, Domain, email, popup
# Token Name Token Description CPV Lab Pro Token Type
1 [carrier] Carrier code of the visitor Extra Token
2 [country] Country code of the visitor Extra Token
3 [cpc] Cost per click (CPC) Cost Token
4 [match] Keywords or category match Keyword/Target Token
5 [mob_pf] Mobile platform Extra Token
6 [sourceid] Unique ID of a single domain or source Extra Token

S2S (Server-to-Server) Postback URL - no information available

ZeroPark

ZeroPark logo

  • Traffic Type: Mobile, Desktop
  • Ads Format: Push, Pop, Domain
# Token Name Token Description CPV Lab Pro Token Type
1 {cid} Sends a click ID for conversion tracking External ID Token
2 {keyword} Sends keywords attached to the visitor Keyword/Target Token
3 {target} Sends a target ID ; it is the actual subplacement of your pop-up; targets belong to certain sources Extra Token
4 {source} Sends a source ID Extra Token
5 {match} Sends a keyword that got you the visit; it is applicable only for keyword campaigns Extra Token
6 {traffic_type} Sends POPUP / DOMAIN Extra Token
7 {geo} Sends a country code Extra Token
8 {visitor_type} Sends ADULT / NON-ADULT Extra Token
9 {campaign_id} Sends a numeric campaign ID Extra Token
10 {campaign_name} Sends a campaign name Extra Token
11 {os} Sends an operating system name Extra Token
12 {device_id} Send a device ID Extra Token
13 {browser} Sends a browser name for desktop traffic Extra Token
14 {target_url} Sends a target URL Extra Token
15 {visit_cost} The cost per visit Cost Token
16 {carrier} Carrier Extra Token

S2S (Server-to-Server) Postback URL - used as Traffic Source Pixel in CPV Lab Pro

http://postback.zeroredirect1.com/zppostback/XXXXXX-XXXX-XXXX-XXXX-XXXXXX?cid={!tscode!}&payout={!revenue!}

Note: The Postback URL is provided in your ZeroPark account. You just need to make sure you are using the right CPV Lab Pro tokens ({!tscode!} and {!revenue!})