“Templating” Campaigns
- If you want to create multiple campaigns with the same landing pages and offers, but still need to know which campaign sent the visitor in the pages, then you can use a template campaign and clone it.
- The template campaign allows you to include the
{!campid!}
parameter in the landing page and offer URLs and all the campaigns cloned based on this template campaign will replace the wildcard with the actual Campaign ID. - The template campaign won’t be used for tracking visitors, all the campaigns cloned from the template campaign will do the tracking.
- The template campaign will be defined just like a normal campaign, but you will place the
{!campid!}
wildcard in the landing page and offer names and URLs where you want the Campaign ID to appear.
Example:
Step 1. The template campaign will be:
- CampaignID: 1
- Landing Page Name: LP for Campaign
{!campid!}
- Landing Page URL: http://domain.com/lp.php?source=camp{!campid!}
- Offer Name: Offer for Campaign
{!campid!}
- Offer URL: http://offer.com/page.php?source={!campid!}
- Landing Page Name: LP for Campaign
- CampaignID: 1
Step 2. Now, Clone the template campaign and create the first campaign that will receive traffic
- CampaignID: 2
- Landing Page Name: LP for Campaign 2
- Landing Page URL: http://domain.com/lp.php?source=camp2
- Offer Name: Offer for Campaign 2
- Offer URL: http://offer.com/page.php?source=2
- CampaignID: 2
Step 3. When you clone the template again, you get the second campaign for traffic:
- CampaignID: 3
- Landing Page Name: LP for Campaign 3
- Landing Page URL: http://domain.com/lp.php?source=camp3
- Offer Name: Offer for Campaign 3
- Offer URL: http://offer.com/page.php?source=3
- CampaignID: 3
You can clone the template campaign as many times as you need.
This will save time in case you need to create campaigns with similar pages.
You can also modify each new campaign individually if you need to make small changes to it.
This feature will work even if you have different landing page URLs.
Step 1. You can name your landing pages as:
- lp2.php
- lp3.php
- lp4.php
- And then the template campaign will have the landing page URL as:
http://domain.com/lp{!campid!}.php
Step 2. When you clone this campaign 3 times, you get 3 campaigns with the landing pages that will match the names from above:
- http://domain.com/lp2.php
- http://domain.com/lp3.php
- http://domain.com/lp4.php
There are many variations for this feature and it can be used in multiple ways.
The main idea is that if you have the
{!campid!}
wildcard in a campaign and you clone it, the wildcard will be replaced with the Campaign ID from the new campaign.