RollerAds integration in CPV Lab Pro

Who is RollerAds?

RollerAds (opens new window) is a High Performance Advertising Network that exclusively monetizes all the SendPulse push notifications and tons of various direct traffic. RollerAds offers push ads, in-page push, onclick and calendars ad formats. Plus it accepts various pricing models.

It comes with:

  • 10+ years of experience
  • 10K+ direct publishers, 1.2B+ daily impressions, and 2.5M daily clicks
  • in-house anti-fraud system
  • minimum click value of just $0.001
  • 9 AM to 1 AM (UTC+4) support
  • approvals within 4 hours

If you don’t have a RollerAds account yet, then you need to register here! (opens new window)

  • Get an extra $50 on your first deposit with the promo code - RollCpvLab (Min deposit is 50 dollars)

Step 1: Setup RollerAds in CPV Lab

RollerAds import catalog

  • The detailed configuration for the RollerAds Traffic Source is the following:

RollerAds import

  • Once you import the traffic source from the catalog, it will show up when you create your campaign on the Campaign setup page and in the quick campaign page.

  • To be able to keep your tracker and your Traffic Source reports in sync, you need to send data back to your traffic source. For that you have to have the Postback URL field setup correctly.

    • So, update the PostbackURL field with your Unique information from your RollerAds account (check images below for more details).

      • first go to your RollerAds account and click on the "Tracking" menu
      • Copy the Postback URL provided, except the ClickID parameter
      • Go back in CPV Lab -> Sources -> Traffic Sources and update the Postback URL for RollerAds traffic source so it will contain your unique identifier and API key(in the image below is an example).
      • Make sure the Postback url contains the parameter click_id={!tscode!} at the end
      • Save the Traffic Source

      RollerAds Postback URL

  • Once you have the Traffic Source setup you can start creating your campaign

Step 2: Create a Campaign in CPV Lab

  • In your CPV Lab Pro campaign setup page select RollerAds as the Traffic Source and choose the Predefined Extra Tokens that you want to capture.

RollerAds Campaign

  • Complete the other fields
  • Save the campaign
  • Optional: check the Traffic Source Postback URL - check the step 5 below for details

Step 3: Create the campaign in RollerAds

  • Login to your RollerAds account
  • Create a new campaign by clicking the "Campaigns" menu and then the "Create Campaign" button

RollerAds Add Campaign

  • Complete the Campaign Name
  • Create a new campaign by clicking the "Campaigns" menu and then the "New Campaign" button


You can find the campaign URL in the Links & Pixels section of your campaign in CPV Lab

RollerAds Add Campaign

  • Finish the campaign by filling in all the other fields and clicking "Send to moderation".

Step 4: Start the campaign in RollerAds

  • In RollerAds platform, by default, after it is created, the campaign is sent to moderation. Wait until you get the ok to start the campaign.

  • Start your campaign and follow the results in CPV Lab (opens new window)

Step 5 (optional): Setup the Postback URL

  • In order to track conversions back into the RollerAds platform, you need to CHECK the Traffic Source Postback URL in your tracker.
    • The Postback URL should contain the CPV Lab Pro macro {!tscode!} (for Unique Click ID).
    • The Traffic Source Postback URL will be automatically filled for the selected Traffic Source in the Campaign setup page, but you need to select/check it in order to have it used (check image below).
    • It is located in the "Tracking Pixel" section from your campaign page.
    • Make sure it has your RollerAds ID (check step 1 above for details)!

RollerAds Postback URL

  • The postback URL is in the following format:[REPLACE-with-account-number]/[REPLACE-with-api-key]/click_id={clickId}

  • The Replace parameters are your unique from RollerAds and the click_id is the unique visitor id to be tracked in CPV Lab.
Last Updated: 10/11/2023, 10:35:00 AM