PopCash integration in CPV Lab Pro

Step 1: Define a new Traffic Source for PopCash

  • CPV Lab Pro comes with the PopCash Traffic Source pre-configured in the Traffic Sources pages, so in this case there is no need to configure it and you can skip to Step 2.

  • If you have an older install of CPV Lab Pro that doesn’t have the pre-configured PopCash Traffic Source, then you can download the following XML file and import it in the Traffic Sources page:

    Download PopCash XML

Popcash import

  • This will import the PopCash Traffic Source and you will see it available in the Traffic Sources page from CPV Lab Pro.

  • The detailed configuration for the PopCash Traffic Source is the following:

Popcash import

Step 2: Create a Campaign

  • In your CPV Lab Pro campaign setup page select PopCash as the Traffic Source and choose the Predefined Extra Tokens that you want to capture.

PopCash Campaign

Step 3 (optional): Setup the Postback URL

  • In order to track conversions into the PopCash platform, you need to setup the Postback URL from PopCash as the Additional Pixel in the Campaign setup page from CPV Lab Pro.
  • The Postback URL should contain the CPV Lab Pro macros {!tscode!} (for Unique Click ID) and {!revenue!} (for conversion amount).
  • Enter the following Postback URL as additional pixel in the Campaign Setup page from CPV Lab Pro:


You need to change aid to your ID from the postback URL that was created and can be found on the Campaign screen in your PopCash advertiser’s account.

Please note, you need to insert your actual aid, otherwise your conversions will not be tracked correctly!

Step 4: Create the campaign in PopCash

  • If you don't have a PopCash account yet, first you need to register here.
  • After registration you can start creating your campaign (go to Advertiser/Campaigns menu)

PopCash Add Campaign

  • On the Landing URL field you need to put the Campaign URL from CPV Lab Pro
  • The Campaign URL (provided in the Links & Pixels section from your Campaign Setup page) has all the parameters you selected as Extra Tokens for this Traffic Source (like in the image below)

PopCash Cpvlabpro campaign

  • Go to your PopCash account and paste the Campaign URL

PopCash campaign

  • Setup all the other properties for your campaign in PopCash and launch it!